SummitET to Offer Free Strategic Communications Webinar to Empower Institutions of Higher Education to Navigate Sensitive and Controversial Issues

SummitET to Offer Free Strategic Communications Webinar to Empower Institutions of Higher Education to Navigate Sensitive and Controversial Issues

Summit Exercises and Training LLC (SummitET®) is pleased to announce a free upcoming virtual workshop titled “Strategic Communications for Institutions of Higher Education: Navigating Sensitive and Controversial Issues.” This webinar is specifically designed for University Administrators, University Media Relations and Communications professionals, and Campus and Public Safety personnel who play a crucial role in maintaining a safe and inclusive environment on campuses.

In today’s dynamic and interconnected world, the 24-hour news cycle along with the immediacy of social media require higher education professionals to address a wide range of controversial and emotionally charged issues with a diverse stakeholder population.

These issues include:

Crisis Communications for Universities Webinar
  •  Free speech, safe space, first amendment
  • Campus protests
  • Reputation Management
  • Domestic & International Political Environments
  •  Active shooter incidents
  • Natural, manmade, and technical disasters
  • Sexual harassment and exploitation

The introductory webinar will equip participants with a foundation in crisis and risk communication as well as reputation management to effectively communicate with stakeholders including students, parents, faculty and staff, local communities, business and industry partners, donors, accrediting agencies, and lawmakers.

SummitET’s strategic communication introductory webinar includes a series of pre-crisis, crisis event, and post-crisis planning course offerings for higher education officials. Participants will be offered free digital downloads to help with their own planning including a “spokesperson self-assessment”.

Event Details

Webinar: Strategic Communications for Institutions of Higher Education: Navigating Sensitive and Controversial Issues

Cost: FREE

Who Should Attend:

  • University Administrators
  • University Public Relations
  • University Public Safety
  • University professionals responsible for communicating with stakeholders.

Wednesday, March 13
11:00am – 12:00pm EST

OR

Thursday, March 14
3:00pm – 4:00pm EST

Meet Our Facilitators

Our Strategic Communications subject matter experts are current or former real-world practitioners, skilled in strategic communication that is grounded in science-based communication principles, best practices, and practical experience. They are uniquely qualified to revise or offer new approaches to prepare communication strategies for pre-crises, crises, and post-crises.

Mark Basnight VP | Strategic Communications

Mark Basnight

Vice President | Strategic Communications

Holly Hardin Director of Strategic Communications

Holly Hardin

Director of Strategic Communications

Ron Edmond, Crisis Communications Subject Matter Expert

Ron Edmond

Crisis Communications Subject Matter Expert

Learn more about our Strategic Communications Institute for Preparedness® (SCIP)

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SummitET Celebrates 10 Years of Success and Innovation

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St. Petersburg, FL – Summit Exercises and Training LLC (SummitET®), a Preparedness Solutions Company®, is proud to announce the celebration of its 10th anniversary this month. Since 2013, SummitET has been a driving force in the preparedness services industry,...

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SummitET preparedness experts and guest discuss the XF ScoreTM, a rubric for analyzing the effectiveness of tabletop exercises and trainings for crises.

Read more about the XF ScoreTM in the following article:

Creating a New Standard for Evaluating Tabletop Exercises” by John Duda and Scott Glick

Domestic Preparedness Journal, July 25, 2023 

Tabletop exercise design checklist

Is your organization better prepared today after completing a tabletop exercise or training? How did the experience better position you to face a threat or hazard? If it is difficult to answer these questions, how do you know the exercise was an effective use of time and resources?

In Part 1 of Episode 3 of Bridging the Gap, preparedness experts introduce you to the XF ScoreTM, a rubric for analyzing the effectiveness of tabletop exercises and trainings for crises.

The creators of the XF ScoreTM speak with Pete Gaynor, former DHS Acting Secretary and former FEMA Administrator, about how this new evaluation tool allows for a better outcome than the Homeland Security Exercise and Evaluation Program, or HSEEP. Created by FEMA, HSEEP provides a set of principles for evaluating exercise programs. The XF ScoreTM helps to prove whether your agency is more prepared because of the training and allows you to address weaknesses in a revised training plan.

Stay tuned for Part 2 of this podcast episode: once you’ve collected data from your training or exercise evaluation, how do you interpret and utilize it to strengthen future plans?

Contributors:

Pete Gaynor

Pete Gaynor

Former DHS Acting Secretary; Former FEMA Administrator

John Duda, Chief Executive Officer and founding partner at SummitET

John Duda

Co-creator of the XF ScoreTM; Chairman and CEO of SummitET®

Scott Glick VP and General Counsel

Scott Glick

Co-creator of the XF ScoreTM; Former US DOJ Director, Preparedness & Response
Adam Montella, Senior Vice President at SummitET

Adam Montella

Senior Vice President of SummitET®

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Strategic Communications for Universities; Sensitive and Controversial Issues

Strategic Communications for Universities; Sensitive and Controversial Issues

Join our free webinar for higher education professionals where our experts discuss training options that will help your team address emotionally charged issues at universities with a diverse stakeholder population.

FREE Introductory Webinar

Attendees should have a microphone, and reliable
internet connection to get the most out of the experience.

Wednesday, March 13, 2024

11:00 am – 12:00 pm EST

OR

Thursday, March 14, 2024

3:00 pm – 4:00 pm EST

Seats are Limited

Registration Required

1 Hour Webinar

Issues

The 24-hour news cycle along with the immediacy of social media require higher education professionals to address a wide range of controversial and emotionally charged and controversial issues with a diverse stakeholder population.

Our experts can address how to respond to or strategically communicate surrounding issues such as:

Free Speech, Safe Space, First Amendment

Domestic & International Political Environments

Natural, Manmade, & Technical Disasters

Campus Protests

Active Shooter Incidents

Sexual Harassment & Exploitation

Reputation Management

Who Should Attend

  • University Administrators
  • University Public Relations
  • University Public Safety
  • University professionals responsible for communicating with stakeholders.

What You Will Learn

  • Communication Challenges & Opportunities
  • Prepare to Respond to Complex Incidents
  • Communication Uncertainty Management

Discussion

We will also discuss our in-person trianing options where your team can learn specific skills through interactive and engaging courses. Our paid courses offer the following learning objectives: 

  • Communication Uncertainty Management
  • Crisis Communication Teamwork Skills
  • Communication Aligned with University Mission & Vision
  • Inclusive Communication Skills & Behaviors
  • Cultural Awareness & Global Perspectives
  • Crisis Communication Leadership Skills
  • Inflammatory Language & Promote Dialogue Avoidance
  • Protect Individual and Professional Reputation (PPR)
  • Prepare to Respond to Complex Incidents
  • Address Civic Engagement & Promote Civil Discourse

Get Started

You will also recieve a free
Organizational Assessment Tool for Crisis Communications. 

Meet our Facilitators

SummitET facilitators have extensive backgrounds in Strategic Communications in the following areas:

 

  • Higher Education Instruction
  • Crisis Communications
  • Comms Analyst for the DOE/NNSA Enterprise
  • Emergency Management Team Lead for Oak Ridge Associated Universities
      Mark Basnight VP of Communications

      Mark Basnight

      Vice President | Strategic Communications

      Holly Hardin Strategic Communications

      Holly Hardin

      Director of Strategic Communications

      Ron Edmond, Crisis Communications Subject Matter Expert

      Ron Edmond, Ed.D.

      Crisis Communications Subject Matter Expert

      Register for this Introductory Webinar

      Enter your information on this form to participate in our free, one-hour workshop.

      Questions?

      Contact our team at Partners@SummitET.com

      SummitET Celebrates 10 Years of Success and Innovation

      SummitET Celebrates 10 Years of Success and Innovation

      St. Petersburg, FL – Summit Exercises and Training LLC (SummitET®), a Preparedness Solutions Company®, is proud to announce the celebration of its 10th anniversary this month. Since 2013, SummitET has been a driving force in the preparedness services industry, consistently delivering excellence and innovation to its customers. 

      When founded, the team sought to develop a more flexible model that could be adapted to serve the needs of any organization – large or small. By applying best practices in management and organizational behavior, strategy and planning, together with the latest developments in learning and technology, SummitET has quickly grown its reputation as an industry leader, serving a range of clients. 

      “Ten years ago today, when we started SummitET, we had a vision of creating a company that emphasized customer service and cross-functional collaboration to provide our customers with full spectrum preparedness solutions,” said John Duda, CEO of SummitET. “As we embark on 2024 and our 10th year of business, we look to scale this model and reach a broader customer base.” 

      Over the last 10 years, SummitET has been named an Inc. 5000 fastest-growing privately held company in the U.S. four years in a row (2020, 2021, 2022, and 2023) and received the HIRE Vets Gold Medallion Award from the U.S. Department of Labor in 2020, 2021, and 2023. This past year, the organization proudly earned its ISO 9001 certification.

      Thank You from the SummitET Team 

      As we celebrate this milestone, we extend our heartfelt gratitude to our customers, partners, and employees who have been instrumental in our success. Their unwavering support and trust have fueled our growth, and we look forward to continuing these strong partnerships in the years to come.

      About SummitET  

      Summit Exercises and Training LLC (SummitET®) is a Florida-based, veteran-owned preparedness solutions company that provides proven full spectrum solutions to threats facing U.S. and international government and non-government organizations, as well as private entities through industry-leading experts and impeccable customer service. 

      SummitET 10 Year Historical Timeline

      SummitET News

      SummitET Celebrates 10 Years of Success and Innovation

      SummitET Celebrates 10 Years of Success and Innovation

      St. Petersburg, FL – Summit Exercises and Training LLC (SummitET®), a Preparedness Solutions Company®, is proud to announce the celebration of its 10th anniversary this month. Since 2013, SummitET has been a driving force in the preparedness services industry,...

      read more
      SummitET Graduates from MissionLink’s 2023 Cohort; Joins Esteemed ‘Trusted Innovation Ecosystem’ in NatSec Tech

      SummitET Graduates from MissionLink’s 2023 Cohort; Joins Esteemed ‘Trusted Innovation Ecosystem’ in NatSec Tech

      November 16, 2023 | St. Petersburg, FL  –  

      Summit Exercises and Training LLC (SummitET®) a Preparedness Solutions Company®, is proud to announce that John Duda, CEO, has graduated from MissionLink, an exclusive nationwide network that serves as a force-multiplier and gateway to accelerating innovation and advancing solutions to National Security threats.

      Founded in 2010, MissionLink’s mission is to connect passionate problem solvers with next-gen, mission-critical capabilities in NatSec tech to the right resources, customers, investors, advisors and partners to solve the rapidly evolving national security concerns across commercial and federal sectors. For more than 10 years, MissionLink has been on the cutting edge of National Security and is recognized as the organization that has most captured the timeliness and immediacy of the latest security developments, discoveries and breakthroughs.

      “We are proud to welcome John Duda into MissionLink’s esteemed alumni network,” said Andy Lustig, cofounder and Organizing Board member of MissionLink. “Our objective is to seed and accelerate innovation across the country, from Washington D.C. to Silicon Valley, and bridge enterprise and national security missions with dual-use commercial capabilities – and the 2023 cohort is certainly representative of the innovation and momentum happening in NatSec tech.”

      John Duda, Chief Executive Officer and founding partner at SummitET

      John Duda

      Chief Executive Officer

      SummitET was selected by world class technologists and thought leaders that serve on MissionLink’s Board of Advisors, such as Will Grannis, CTO of Google; Tim Newberry of Ten Eleven Ventures and former founder of Blackhorse Solutions; Tim Estes of Authentic Capital and former founder of Digital Reasoning; Bill Crowell of Alsop Louie Ventures and former NSA; Alan Wade, former CIA; and Ron Gula of Gula Tech Adventures and former cofounder of Tenable. Throughout the program, cohort members attended a series of events, led by notable speakers such as Matt Devost, OODA Network; Jennifer Ewbank, CIA; Scott Frederick, Sands Capital; Lt Gen (ret.) Scott Howell, former JSOC Commander; Brian MacCarthy, Booz Allen Ventures; Tim Gillespie, In-Q-Tel; and Amit Yoran, Chairman & CEO of Tenable.  

      Upon completion, SummitET now joins a powerful alumni network of more than 600 CXOs, including the founders and CEOs of Rapid7, MAG Aerospace, Cofense, Altamira, Cloudera, Cylance, Crowdstrike, Novetta, Cleversafe and Dovel Technologies; many of which credit MissionLink with providing their company with the game changing access, insight and opportunity needed to drive meaningful growth and impact to their industry and customers.

      Jeremy King, MissionLink cofounder and Organizing Board member, also commented, “National security’s mission has become much broader and is rapidly evolving, and the need for collaboration between the government and commercial sector is critical now more than ever. For decades, the answer was ‘public-private partnership’ – we believe it is now time to empower industry innovation and facilitate ‘private-public partnership.’ MissionLink has become the most exclusive room in the country to learn, share and contribute to the thought leadership and innovative technologies for what happens Next.

      MissionLink logo

      The MissionLink Organizing Board includes Jeremy King of Benchmark Executive Search; Matt Devost of OODA Inc.; and Andy Lustig and Katherine Ferguson of Cooley LLP. MissionLink is backed by an elite advisory board comprised of the best and brightest minds from the defense, Intelligence and NatSec tech sectors who are deeply committed to building a strong ecosystem for success – including Lt Gen (ret.) Scott Howell, former JSOC Commander; Chris Gladwin, CEO of Ocient and former founder/CEO of Cleversafe; Dawn Meyerriecks, former CIA, DNI and DISA; Maj Gen (ret.) Aaron Prupas, former Project MAVEN; Sue Gordon, former NGA and CIA; Bill Crowell, former NSA; Charlene Leubecker, former CIA; Bob Gourley, former CTO at DIA; Bryan Ware, former DHS; Jonathan Moneymaker, CEO Blue Halo and former President of Altamira; Ellen McCarthy, former Department of State; Fran Landolf, former NSA; Cyndi Gula and Ron Gula of Gula Tech Adventures; Will Grannis, CTO of Google; Jen Sovada, President of Sandbox AQ; Lt Gen Rhett Hernandez, former Chief of Army Cyber Command; Peggy Styer and Jack Kerrigan of Razor’s Edge Ventures; Tim Newberry, Ten Eleven Ventures; Wes Blackwell, Partner at Booz Allen Ventures; Constantine Saab, Partner at Valor Equity; and Jim Hunt, Managing Partner of Lavrock Ventures. 

      About SummitET  

      Summit Exercises and Training LLC (SummitET®) is a Florida-based, veteran-owned preparedness solutions company that provides proven full spectrum solutions to threats facing U.S. and international government and non-government organizations, as well as private entities through industry-leading experts and impeccable customer service. 

      About MissionLink  

      MissionLink is a non-profit trade association and exclusive network that includes decision makers, government leaders, top founders and CEOs from across the US who are building the most cutting-edge mission critical capabilities in cyber, AI, virtual reality, IoT, space and quantum science. MissionLink companies are addressing the next generation of threats across national security, healthcare, financial services, ecommerce, social media, life sciences, automotive and transportation, logistics, supply chain, manufacturing and critical infrastructure. Backed by an elite advisory board comprised of the best and brightest minds from defense, Intel and homeland security sectors, MissionLink’s trusted innovation ecosystem fosters access, insight and opportunity to bridge enterprise and national security missions with dual-use commercial capabilities. For more information, please visit the MissionLink website. 

      SummitET News

      SummitET Celebrates 10 Years of Success and Innovation

      SummitET Celebrates 10 Years of Success and Innovation

      St. Petersburg, FL – Summit Exercises and Training LLC (SummitET®), a Preparedness Solutions Company®, is proud to announce the celebration of its 10th anniversary this month. Since 2013, SummitET has been a driving force in the preparedness services industry,...

      read more