SummitET to Present Radiation Communications Strategies at National Radiological Emergency Preparedness Conference (NREP)

SummitET to Present Radiation Communications Strategies at National Radiological Emergency Preparedness Conference (NREP)

Summit Exercises and Training LLC (SummitET®) experts will be presenting at the 34th annual National Radiological Emergency Preparedness Conference (NREP) in Dallas, Texas from April 29 to May 2, 2024.

The mission of NREP is “to provide a professional forum for individuals involved with the Offsite Radiological Emergency Preparedness programs to gather in the spirit of continuous self-improvement to share program experiences, develop solutions to common challenges, and create innovative planning, exercising, and training methodologies.”

SummitET offers multi-agency radiological preparedness exercises, trainings, and workshops for emergency planners and field personnel, led by our team of Strategic Communications experts, Certified Health Physicists, and Radiation Safety experts.

Join our expert sessions during the 2024 NREP Conference:

Keynote: “Using AI for Enhanced Radiological Emergency Preparedness Planning and Outreach: Emerging Threat or Emerging Opportunity?”

Session 8 | Tuesday, April 30, 8:30am

Holly Hardin

Holly Hardin

Director of Strategic Communications

Abstract

Artificial intelligence (AI) stands at the forefront of revolutionizing various aspects of our lives. AI’s ability to analyze vast amounts of data in real-time and its capacity for automation, predictive analytics, natural language processing, and image recognition are providing efficiencies and enhancements in all areas of preparedness. AI’s dynamic role in our lives is shaping how we plan for, respond to, and recover from evolving threats and complex challenges that demand a multifaceted approach to preparedness. However, these efficiencies and opportunities do not come without inherent risks and challenges. Ethical considerations and potential challenges associated with AI implementation to prepare for, respond to, and recover from a radiation emergency will also be addressed. At the end of this session, participants will gain an understanding of how AI is revolutionizing and shaping the future of radiological preparedness planning and outreach.

“Effectively Communicating With Patients and Healthcare Staff During a Radiological Event”

Steve Sugarman, SummitET
Ben Maltz, Washington Department of Health

Session 23 | Wednesday, May 1, 10:15am

Steve Sugarman, Vice President

Steve Sugarman, CHP

Vice President | Corporate Health Physicist

Abstract

Healthcare providers dealing with those involved in a nuclear power plant incident or other radiological emergency need to be able to understand the situation and make good decisions. Effective communication between health physicists and healthcare providers during a radiological emergency is critical to achieving positive treatment outcomes. Those tasked with medically managing victims of radiological incidents may be expected to have the same concerns as other members of the public when faced with a radiation event and may therefore have questions that could affect their willingness to respond or their ability to respond without the distraction of worrying about a misunderstood hazard.

Concerns that may need to be addressed include, but are not limited to: What are the risks associated with treatment of irradiated patients? Is it safe to admit a contaminated patient into the hospital? What are the priorities when treating a contaminated injured patient? How can I protect myself from radioactive materials?

Patient concerns are also an issue that needs to be addressed. Effective communication with patients and/or their families can have a significant impact on the healthcare organization. Examples of where effective radiological communications with patients/involved individuals play an important role for the healthcare institution: addressing an emergency room full of the worried-well, patient acceptance of prognoses or medical countermeasures, support at triage or population monitoring areas, and others.

While health physicists understand their roles include dose estimation, contamination control, etc., many do not understand their communication roles. Taking the time to develop good messages and effectively communicate with the involved individuals will ensure the healthcare provider understands the risks and priorities associated with a radiological response and the patient understands the implications of the radiation dose they may – or equally as important – may not have received.

“Readability and Accuracy of DRDs at Low Doses of Radiation”

Angela Leek, SummiET
Scott Wendt, Iowa State University

Session 28 | Wednesday, May 1, 1:55pm

“Decoding the Response: Leveraging Mental Models in Radiological Emergencies”

Session 40 | Thursday, May 2, 2:15pm

Angela Leek

Angela Leek, PhD, CHP

Director of Radiological Solutions and Regulatory Affairs

Abstracts

Readability and Accuracy of DRDs at Low Doses of Radiation

The 2019 REP program manual suggests that offsite response organizations provide emergency workers (EWs) with two direct reading dosimeters (DRDs): a low range and a high range. This recommendation is based on the observation that higher-range dosimeters, like those reading 0-SR or 0-20R, might not show changes at the 500mR dose level. There’s concern that such dosimeters might lead a responder to receive their maximum allowed dose of 5 rem before noticing any accumulated dose. This risk arises from applying correction factors, often around 5 times, to account for internal doses. In contrast, lower-range DRDs, which are believed to reflect lower doses more accurately, might max out before reaching the dose limit. Thus, the two-dosimeter approach is suggested.

However, there are limited scientific data about high-range DRDs’ capability to detect and display doses at the lower end of their scales. Furthermore, few studies gauge how well emergency workers can spot minute changes below the 1 R level on high-range DRDs.

Our study assesses the response of high-range pencil dosimeters and their readability, especially for responders unfamiliar with radiation environments. Issuing two DRDs might be challenging operationally; emergency workers could face confusion about which to read or report, potentially adding to the stress of their tasks.

In this follow-up presentation from one made at NREP in 2023, we’ll present data gathered from the general public, representing emergency workers at a NPP incident. These participants were tasked with reading high-range DRDs exposed to low radiation doses to assess their ability to accurately read each dosimeter at low exposures (below 1 R).

Decoding the Response: Leveraging Mental Models in Radiological Emergencies

Imagine standing at the precipice of a radiological emergency—where the knowledge you hold and the myths you believe could spell the difference between control and catastrophe. This is where our recent research kicks in, revealing a reality that isn’t surprising to most who have been in the field for a while: the mental model of emergency responders, their grasp on radiation and risk, can have a significant impact on how they respond. Those who have confidence in their training and in the leaders directing them more effectively executed expected response procedures. But there’s a catch: if they have the wrong idea about the risks of radiation—for example, thinking that a 25-rem dose is more dangerous than it actually is—their performance takes a hit.

It’s time to take a close look at what misconceptions our current approach to training may be subtly reinforcing. Ask yourself: Are the myths of radiation fully dispelled in your training? Is your own knowledge influenced by ingrained fallacies? Using insights from this recent study and a tool called
the EMMS Diagnostic Matrix, we’re set to reshape our understanding of emergency response behavior. But knowing is only half the battle; the real challenge lies in applying this knowledge to develop more effective training methods, perhaps through virtual reality experiences, and then evaluating their effectiveness. This session is more than a presentation—it’s an invitation to learn how we can use innovative approaches to improve our understanding of responders’ training needs and our collective approach to radiological risk perception.

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News Media Drills and Exercises

News Media Drills and Exercises

Scenario-based media simulations add realism and interest to any exercise, briefing, or training activity. By developing compelling mock newscasts and narrative videos that establish a scenario and help drive drills and exercise play, participants are provided the opportunity to work in a fast-paced, decision-making environment. Each simulation is customized to meet the intended audience’s specific learning needs.

Full Spectrum news media simulation exercises include mock newscasts, social media play, digital and print injects, and live interviews. By combining all elements of news media, you can ensure your team stands ready to interact in real-time with the media in the face of a crisis.

Here are some things to look for when choosing a company to lead your news media drills and exercises:

  • Industry Experts in news and multimedia
  • Dynamic Real-Time Injects
  • Interactive Elements
  • Realistic Mock Stories
  • Digital and Social Media Experts

Experts at SummitET have identified a four-step process where we integrate the full spectrum of simulations. To learn more, download our informational sheets below or connect with our experts directly via the contact form below.

Multimedia

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News Media

News Media Factsheet

Social Media

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Contact our experts to see how your company or agency can better prepare and exercise your strategic communications in the face of a crisis.

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Strategic Communications Institute for Preparedness®

Training programs that extend beyond typical baseline training offered for those responsible for communicating prevention, protection, mitigation, response, and recovery information. Learn more about our industry experts and competitive pricing.

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News Media Drills and Exercises

News Media Drills and Exercises

By combining all elements of news media into simulation exercises, you can ensure your team stands ready to interact in real-time with the media in the face of a crisis.

Bridging the Gap Episode 4: Strategic Communications for Higher Education: Sensitive and Controversial Issues

Bridging the Gap Episode 4: Strategic Communications for Higher Education: Sensitive and Controversial Issues

SummitET® Strategic Communications experts discuss crisis communications fundamentals that higher education institutions can incorporate when addressing controversial and sensitive issues with their stakeholders.

There has been quite a bit of groundswell on university campuses and social media about sensitive and controversial topics. The pace at which issues emerge and make headlines is increasing rapidly, and they seem to have a significant lifespan.

In today’s episode of Bridging the Gap, SummitET Senior Vice President Adam Montella speaks with our team of Strategic Communications experts about crisis communications fundamentals that higher education institutions can incorporate when addressing these challenging issues with their stakeholders.

What are some sensitive and/or controversial communication issues facing university campuses right now? 
  • Antitrust scrutiny with college athletics 
  • Proliferation of artificial intelligence 
  • Plagiarism and research integrity 
  • Diversity, equity and inclusion (DEI) and race relations 
  • Free speech, safe space, and first amendment 
  • Domestic and international political environments 
  • Natural, manmade, and technical disasters 
  • Campus protests 
  • Active shooter incidents 
  • Sexual harassment and exploitation
  • Reputation management

Note: SummitET exercises and trainings do not cover each of these topics individually; rather, they utilize proven crisis communication strategies to address a broad spectrum of controversial and sensitive issues.

Footprint of Influence 

The challenges these issues cause go beyond the boundaries of the campus. They have local, regional, and national effects. They can impact university funding, athletics recruitment, and campus operations. We’ve also witnessed how the response to the issues holds the potential to damage the personal and professional reputation of individuals as well as the brand of higher education institutions.

The data backs this up. A June 2023 Gallup poll indicated that Americans’ confidence in higher education institutions has declined to its lowest point.  

    Gallup Poll 2023

    A 2022 George Washington University Government Communications and Public Affairs study was conducted to assess public trust in messaging as well as to identify areas for improving communications between government and private sector practitioners. It found that the lack of public trust in government is largely due to a few external factors, including a rise in disinformation, views that the government is politically-motivated, and the hyperpolarization in politics. The study also found that these external factors are often caused by internal communication challenges within the organizations such as an outdated onesizefitsall approach and excessive bureaucracy which lead to inefficiency, disorganization, and slow sharing of information.

    Credibility and Trust 

    Reputations are won or lost in a crisis. Universities are well-versed in handling the everyday crisis; however, new and emerging communication issues present unprecedented challenges which may require additional training and exercises in order for university leaders to be prepared to respond effectively. 

    In order for a stakeholder audience to accept a university’s messaging, the spokesperson must be perceived as being a trustworthy and credible source of information. They should also be able to shoulder the university or organization during a crisis. Credibility can be shared by association; the trustworthiness of a spokesperson can be used to amplify the trustworthiness of the university.

    Key Characteristics of a Trustworthy Spokesperson 

    If these characteristics can be demonstrated during a crisis, it is more likely that the audience will be able to internalize the message and see how it affects them and their belief systems. 

    Key Characteristics of a Trustworthy Spokesperson
    Effective Crisis Communications Response 

    Effective crisis response is comprised of two simple things: what we do and what we say.  

    Every stakeholder in a crisis expects you to care; a foundational strategy in crisis communications is thus a timely demonstration to the stakeholder that you care and will continue to care as long as that expectation exists. 

    Statements and actions that are stakeholder-centric should be at the core of your communication response strategy. Develop communications strategies and messaging for each stakeholder audience (e.g. students, parents, teachers) to really instill confidence in the university’s ability to manage sensitive and controversial issues. 

    You have three seconds to make your first impression as you get your message across virtually, in-person, or in writing. It is important that in these three seconds you are perceived in a positive manner. 

    Five Components of the Crisis Communication Continuum 

    Furthermore, there are five components of the Crisis Communication Continuum that should be considered as you develop your communication strategy for the higher education community.

    5 Basic Criteria for the Crisis Communication Continuum
    The Golden Hour  

    Incremental delays in showing that we care can have a greater than incremental impact on trust. We can operationalize the Golden Hour – the first hour following a crisis – in ways that are both explanatory of the past and predictive of the future. The cycle of human interaction through digital technology largely dictates the Golden Hour; we therefore must forecast and be proactive in developing messages to successfully establish credibility and build trust.

    The Golden Hour
    The Rule of 45 minutes-6 hours-3 days-2 weeks 

    If you can demonstrate that you care within the first 45 minutes, you can mitigate fear and build trust. If you can consistently show that you care thereafter, you can maintain that trust. 

    If you can’t show that you care within six hours, the narrative will largely be overtaken by other sources, such as influences with louder voices or more clout. 

    If you can’t show that you care within three days, then you will likely face at least two weeks of negative media and a complete loss of trust. 

    The Rule of 45min, 6hr, 3days
    Build a Communications Plan 

    Start from and commit to your institution’s core values and develop all strategies from there. 

    Build your crisis communications team to include leadership, communicators, and other appropriate staff. 

    Develop prescripted messages that are tailored to possible crises. You can adjust those messages later with your communications team if you have a strong core. 

    Don’t be silent. Silence says something, and allows time and space for critics, adversaries, or the media to set another narrative.

    Meet the Experts Featured in This Podcast

    Mark Basnight VP | Strategic Communications

    Mark Basnight

    Former Comms Analyst for DOE/NNSA Enterprise & Public Information Officer (MPIO)

    Holly Hardin Director of Strategic Communications

    Holly Hardin

    Former Comms Analyst for DOE/ NNSA Enterprise & Emergency Management Lead at ORISE

    Ron Edmond, Crisis Communications Subject Matter Expert

    Ron Edmond, Ed.D.

    Former Acting Director of ORISE Emergency Management Lab & Crisis Communication SME

    Adam Montella, Senior Vice President at SummitET

    Adam Montella

    Former GM of Emergency Management for the NY & NJ Port Authority & Disaster Management SME

    SummitET Bridging the Gap Episode 3 Part 1

    Bridging the Gap Episode 3, Part 1: Improving Exercise Design and Evaluation; the XF Score

    In this podcast episode, SummitET preparedness experts and former DHS Acting Secretary and FEMA Administrator discuss the XF Score™️, a rubric for analyzing the effectiveness of tabletop exercises and trainings for crises.

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    SummitET Experts to Attend 2024 Joint Civil and DoD CBRN Symposium

    SummitET Experts to Attend 2024 Joint Civil and DoD CBRN Symposium

    Summit Exercises and Training LLC (SummitET®) experts are attending the 12th Annual Joint Civil and DoD CBRN Symposium in Washington D.C. March 13 – 14, 2024.

    This year’s symposium will convene senior level experts from across the military, federal government, state and local responders, and academia to explore effective CBRN incident detection, protection, and recovery strategies amid a dynamic threat environment. It will also feature a panel that will highlight the utilization of emerging technologies and capabilities to bolster recovery and response in a CBRN-affected, densely populated urban environment.

    SummitET subject matter experts can assist in areas of mission support, planning and policy, and crisis communications for CBRN threats and hazards. We specialize in the design, facilitation, and support of federal and state CBRNE and WMD training and exercises that test, validate, and improve incident prevention, preparedness, and response capabilities and address known emerging threats.

    SummitET at 2024 Joint Civil & DoD CBRN Symposium

    The real-life experience of our team members makes all the difference in the support we offer. Their expert backgrounds include biological threat response, bomb technician, CWMD coordinators and operations, CBRNE hazmat, detection, and sampling, FBI counterterrorism, emergency management, crisis communications, and much more.

    Conference attendees can connect with SummitET experts to discuss our CBRNE preparedness solutions for current and emerging threats, including exercises, training, plan development, and war-gaming.

    Learn more about our preparedness capabilities

    Meet Our Experts at Our Booth

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    Mike Ammons

    Director of Business Development

    SummitET partner Chuck Stevens-marrone

    Chuck Stevens-Marrone

    Chief Projects Officer

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    SummitET to Offer Free Strategic Communications Webinar to Empower Institutions of Higher Education to Navigate Sensitive and Controversial Issues

    SummitET to Offer Free Strategic Communications Webinar to Empower Institutions of Higher Education to Navigate Sensitive and Controversial Issues

    Summit Exercises and Training LLC (SummitET®) is pleased to announce a free upcoming virtual workshop titled “Strategic Communications for Institutions of Higher Education: Navigating Sensitive and Controversial Issues.” This webinar is specifically designed for University Administrators, University Media Relations and Communications professionals, and Campus and Public Safety personnel who play a crucial role in maintaining a safe and inclusive environment on campuses.

    In today’s dynamic and interconnected world, the 24-hour news cycle along with the immediacy of social media require higher education professionals to address a wide range of controversial and emotionally charged issues with a diverse stakeholder population.

    These issues include:

    Crisis Communications for Universities Webinar
    •  Free speech, safe space, first amendment
    • Campus protests
    • Reputation Management
    • Domestic & International Political Environments
    •  Active shooter incidents
    • Natural, manmade, and technical disasters
    • Sexual harassment and exploitation

    The introductory webinar will equip participants with a foundation in crisis and risk communication as well as reputation management to effectively communicate with stakeholders including students, parents, faculty and staff, local communities, business and industry partners, donors, accrediting agencies, and lawmakers.

    SummitET’s strategic communication introductory webinar includes a series of pre-crisis, crisis event, and post-crisis planning course offerings for higher education officials. Participants will be offered free digital downloads to help with their own planning including a “spokesperson self-assessment”.

    Event Details

    Webinar: Strategic Communications for Institutions of Higher Education: Navigating Sensitive and Controversial Issues

    Cost: FREE

    Who Should Attend:

    • University Administrators
    • University Public Relations
    • University Public Safety
    • University professionals responsible for communicating with stakeholders.

    Wednesday, March 13
    11:00am – 12:00pm EST

    OR

    Thursday, March 14
    3:00pm – 4:00pm EST

    Meet Our Facilitators

    Our Strategic Communications subject matter experts are current or former real-world practitioners, skilled in strategic communication that is grounded in science-based communication principles, best practices, and practical experience. They are uniquely qualified to revise or offer new approaches to prepare communication strategies for pre-crises, crises, and post-crises.

    Mark Basnight VP | Strategic Communications

    Mark Basnight

    Vice President | Strategic Communications

    Holly Hardin Director of Strategic Communications

    Holly Hardin

    Director of Strategic Communications

    Ron Edmond, Crisis Communications Subject Matter Expert

    Ron Edmond

    Crisis Communications Subject Matter Expert

    Learn more about our Strategic Communications Institute for Preparedness® (SCIP)

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