Strategic Communications for Universities; Sensitive and Controversial Issues

Join our free webinar for higher education professionals where our experts discuss training options that will help your team address emotionally charged issues at universities with a diverse stakeholder population.

FREE Introductory Webinar

Attendees should have a microphone, and reliable
internet connection to get the most out of the experience.

Wednesday, March 13, 2024

11:00 am – 12:00 pm EST


Thursday, March 14, 2024

3:00 pm – 4:00 pm EST

Seats are Limited

Registration Required

1 Hour Webinar


The 24-hour news cycle along with the immediacy of social media require higher education professionals to address a wide range of controversial and emotionally charged and controversial issues with a diverse stakeholder population.

Our experts can address how to respond to or strategically communicate surrounding issues such as:

Free Speech, Safe Space, First Amendment

Domestic & International Political Environments

Natural, Manmade, & Technical Disasters

Campus Protests

Active Shooter Incidents

Sexual Harassment & Exploitation

Reputation Management

Who Should Attend

  • University Administrators
  • University Public Relations
  • University Public Safety
  • University professionals responsible for communicating with stakeholders.

What You Will Learn

  • Communication Challenges & Opportunities
  • Prepare to Respond to Complex Incidents
  • Communication Uncertainty Management


We will also discuss our in-person trianing options where your team can learn specific skills through interactive and engaging courses. Our paid courses offer the following learning objectives: 

  • Communication Uncertainty Management
  • Crisis Communication Teamwork Skills
  • Communication Aligned with University Mission & Vision
  • Inclusive Communication Skills & Behaviors
  • Cultural Awareness & Global Perspectives
  • Crisis Communication Leadership Skills
  • Inflammatory Language & Promote Dialogue Avoidance
  • Protect Individual and Professional Reputation (PPR)
  • Prepare to Respond to Complex Incidents
  • Address Civic Engagement & Promote Civil Discourse

Get Started

You will also recieve a free
Organizational Assessment Tool for Crisis Communications. 

Meet our Facilitators

SummitET facilitators have extensive backgrounds in Strategic Communications in the following areas:


  • Higher Education Instruction
  • Crisis Communications
  • Comms Analyst for the DOE/NNSA Enterprise
  • Emergency Management Team Lead for Oak Ridge Associated Universities
      Mark Basnight VP of Communications

      Mark Basnight

      Vice President | Strategic Communications

      Holly Hardin Strategic Communications

      Holly Hardin

      Director of Strategic Communications

      Ron Edmond, Crisis Communications Subject Matter Expert

      Ron Edmond, Ed.D.

      Crisis Communications Subject Matter Expert

      Register for this Introductory Webinar

      Enter your information on this form to participate in our free, one-hour workshop.


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