Strategic Communications

Preparedness Solutions
Strategic Communications Institute for Preparedness®

Progressive crisis communications training and education for government and private industry

Browse for-a-fee and organizational workshops offered by the SCIP® and SummitET
Cost-Sharing Options

For organizations that do not have funding or personnel to support a workshop on their own 

Our goal is to be the leading provider for customized strategic communications assessment, planning, training, and exercise services. We offer the highest level of customer service and deliver the most comprehensive and customer-specific strategic communication solutions and resources. Our subject-matter experts are current or former real-world practitioners. They are uniquely qualified to revise or offer new approaches to prepare communication strategies for pre-crises, crises, and post-crises for events such as manmade, natural, or technical disasters.

SummitET® defines strategic communications as a convergence – or fusion – of the disciplines of risk and crisis communication, internal communications, reputation management, social and digital media, community education and relations and media relations. Strategic communication incorporates the “Who, What, When, Why, and How” into all categories of stakeholder communication, especially during risk and crisis communication events.

Organizations should periodically assess their communications holistically and create an integrated, multidisciplinary approach that furthers their organizational communication goals. In addition, organizations need well-planned strategies for risk and crisis communication, internal communication, digital and social media, community relations and education, and media relations practice. Well-planned communication strategies can minimize missed opportunities while increasing organizations’ abilities to reach their communication goals.

Tailored Preparedness Solutions

  • Course development and delivery on risk and crisis communications, reputation management, internal communication, digital and social media, community relations and education, and media relations

  • Immersive activities using the most current technology and social sciences

  • Flexible, scalable mock media and social media simulation support

  • Onsite full-scale exercises and virtual support for smaller drills and exercises

  • Onsite and/or virtual exercise support using comprehensive training tools

  • Real-time social media play and injects across native, secure, closed-loop social media exercise environment

  • Assessing, planning, training, and exercising strategic communications plans for learning, improving, and efficiencies throughout the organization

  • On-call strategic communications practitioners and subject-matter experts to assist organizations with real-world crisis response

  • Certified Master Exercise Practitioners to assist in all aspects of planning, exercise conduct and evaluation, and training support

Real-World Event Consultation
  • On-Site Support

  • Virtual Support

Full Spectrum Training and Exercises
  • Workshops

  • Conference Presentations

  • Functional, Table-top, and Full-scale Exercises

Strategic Communications Services

Our areas of training include risk and crisis communication, reputation management, digital and social media, internal communications, community education and relations, and media relations practice.

Internal Communications Icon
Reputation Management Icon
Media Relations Icon
Digital & Social Media Icon
Community Education and Relations Icon

The APSTER Process

The APSTER process provides your organization the best opportunity to maximize and execute strategic communications when it matters most.

SummitET’s experts focus on a six-step process for strategic communication preparedness:

1. Assesment
2. Planning
3. Solution Development

4. Training
5. Exercises
6. Reassessment

SummitET Strategic Communications Institute for Preparedness logo

Strategic Communications Institute for Preparedness®

Training programs that extend beyond typical baseline training offered for those responsible for communicating prevention, protection, mitigation, response, and recovery information. Learn more about our industry experts and competitive pricing.

Free Consultation

If your business has been affected by the pandemic, civil unrest and employee relations, the political climate, severe weather events, super urban wildland fires, or targeted disinformation our experts will provide a free communications consultation.

Let us help you create a plan and develop tailored solutions to effectively communicate to your stakeholders.

Contact Our Experts

Contact our experts to learn how to begin preparing your organization to manage and respond to crises.