Strategic CommunicationsPreparedness Solutions
SummitET® defines strategic communications as a convergence – or fusion – of the disciplines of risk and crisis communication, internal communications, reputation management, social and digital media, community education and relations and media relations. Strategic communication incorporates the “Who, What, When, Why, and How” into all categories of stakeholder communication, especially during risk and crisis communication events.
Organizations should periodically assess their communications holistically and create an integrated, multidisciplinary approach that furthers their organizational communication goals. In addition, organizations need well-planned strategies for risk and crisis communication, internal communication, digital and social media, community relations and education, and media relations practice. Well-planned communication strategies can minimize missed opportunities while increasing organizations’ abilities to reach their communication goals.
Tailored Preparedness Solutions
Course development and delivery on risk and crisis communications, reputation management, internal communication, digital and social media, community relations and education, and media relations
Immersive activities using the most current technology and social sciences
Flexible, scalable mock media and social media simulation support
Onsite full-scale exercises and virtual support for smaller drills and exercises
Onsite and/or virtual exercise support using comprehensive training tools
Real-time social media play and injects across native, secure, closed-loop social media exercise environment
Assessing, planning, training, and exercising strategic communications plans for learning, improving, and efficiencies throughout the organization
On-call strategic communications practitioners and subject-matter experts to assist organizations with real-world crisis response
Certified Master Exercise Practitioners to assist in all aspects of planning, exercise conduct and evaluation, and training support
Real-World Event Consultation
Full Spectrum Training and Exercises
Functional, Table-top, and Full-scale Exercises
Strategic Communications Services
Our areas of training include risk and crisis communication, reputation management, digital and social media, internal communications, community education and relations, and media relations practice.
The APSTER™ Process
The APSTER™ process provides your organization the best opportunity to maximize and execute strategic communications when it matters most.
SummitET’s experts focus on a six-step process for strategic communication preparedness:
3. Solution Development
Strategic Communications Institute for Preparedness®
Training programs that extend beyond typical baseline training offered for those responsible for communicating prevention, protection, mitigation, response, and recovery information. Learn more about our industry experts and competitive pricing.
If your business has been affected by the pandemic, civil unrest and employee relations, the political climate, severe weather events, super urban wildland fires, or targeted disinformation our experts will provide a free communications consultation.
Let us help you create a plan and develop tailored solutions to effectively communicate to your stakeholders.
Contact Our Experts
Contact our experts to learn how to begin preparing your organization to manage and respond to crises.