The successful and productive use of social media is an essential part of a complete emergency public information program. With over 90% of companies utilizing social media to communicate with employees or customers, it is essential for your team to be ready to communicate effectively and immediately. Through native social media drills and exercises, your team will be fully trained using the most current social media platforms without experiencing lag or software diversions. Your team can use drills and exercises for emergency preparedness and crisis response using the most current social media platforms and eliminating the chances of software lag and diversions.

percent of companies use social media for crisis communciation

A native social media platform is one created for consumption on a particular social media platform in terms of both form and function. This means drills and exercises are performed on the original platform through secure, closed accounts, rather than through third-party software programs normally used for testing.

To keep communications secure, these accounts are closed and protected so drill and exercise communication content is only visible to approved participants. These accounts are established before drills and exercises in the same way agencies utilize their specific social media platforms in a real-world incident – to share information, gather intelligence, engage with the public, etc.


Benefits to Native Social Media Drills

1. No Extra Fees

Social media accounts are free to users on all social media platforms whether accounts are secure or public. Most proprietary software programs charge per user.

2. Full Functionality

Social media platforms allow access to the full spectrum of capabilities and features of the native tool. This gives the user the most realistic experience available.

3. On-Demand

Provides the ability to introduce new social media platforms and invite or remove players as needed within the emergency management community.

4. No Software Lag

Social platforms are continuously updating and changing front- and back-end interfaces. Our approach allows your team to regularly test these changes in real-time.

5. Secured and Controlled

Social accounts are closed and protected so drills and exercise content are only visible to approved participants and never mistaken for real-world communication.

6. Organic Management

Requires limited assistance and support once initial set-up and training has been conducted. Learn to build effective digital and social media campaigns for public engagement.

7. Real-time Experiences

Proprietary software tools only mimic existing sites in an exercise setting. The use of native social media platforms grants players the ability to gain experience and familiarity with real-world, hands-on social media tools and practices for things like addressing misinformation & combating disinformation on digital & social media.


7 benefits of native social media drills fact sheet

Download our Fact Sheet to share with your organization or agency. 

SummitET® experts use this seven-step approach to native social media drills and exercises because it is proven, best-industry practice. In our strategic communications training, as well as our drills and exercises, SummitET provides guidance and assistance to participants, using specific social accounts, on native platforms, to create enhanced realism on secure accounts such as Twitter, Facebook, and Instagram. If you are interested in SummitET’s seven-step native social mediaprocess for your organization, contact SummitET’s expert team at to discuss your options.

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