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During crises and emergencies, communications staff use a Joint Information System (JIS) to facilitate and manage information flow. To provide a central location for information management, a Joint Information Center (JIC) may be established. Organizations operating under the National Incident Management System (NIMS) are required to use a JIC as a means of centralizing timely communication and public information personnel from all organizations involved in a response. However, in response to resource constraints, stakeholder expectations, and the need to shift from physical to virtual environments in the wake of a global pandemic, a virtual JIS/JIC may need to be established and placed in operation to meet the information expectations of internal and external audiences.
Additionally, during a crisis or emergency, assembling communications staff at a physical JIC may be impractical or unsafe. A virtual JIS/JIC serves the need for timely information gathering and disseminating in a response by collecting information from responders, and communications staff across a wide area and developing essential tools in a virtual setting.
The functionality of a traditional, physical JIS/JIC can be transitioned to a virtual setting for facilitating the information management cycle. Information gathering, verification and analysis, message development, coordination and approval, dissemination, tracking and documentation, and monitoring can all function at full capacity in a virtual format. Using free, low-cost, off-the-shelf tools with open-source, web or cloud-based software, and native digital platforms can provide functionality and redundancy in a crisis/emergency.
A JIC must be established in a location known and accessible to communications staff. however, it can be vulnerable to any crisis or emergency impacting geography, transportation, or infrastructure.
If an outbreak of contagious disease were to occur, gathering all information staff in one location could expose them to risk of the disease. Likewise, if isolation and/or quarantine were implemented, communicators would be unable to access the JIC and fulfill their responsibilities.
Low-cost, off-the-shelf technologies can be used to facilitate and manage information flow and reduce costs.
The virtual JIS/JIC operates at the same level of functionality as a physical JIC. Staff can work in virtual environments to manage information and communicate to internal and external audiences in a timely manner while safely working remotely.
Because materials and collaborative workspace for the virtual JIS/JIC are in a virtual space, staff do not need to consider time and logistics for setting up a physical JIC. Even if a physical JIC were required, and an option, staff can use the virtual space until the physical JIS is established. Since the same level of functionality of a physical JIC can be met, there is a cost savings associated with removing or reducing the footprint of a physical JIC.
The secure online environment of the virtual JIS/JIC can be accessed at anytime from anywhere in the world. Staff can access necessary resources while collaborating on projects in a shared, virtual space using free or low-cost open-source software, such as Google apps, DropBox, and others. These tools can also offer redundant backup systems.
SummitET® is recognized by SHRM and offers Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.
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SummitET’s Virtual JIS/JIC Methodology and Practice workshop offers practical solutions for building relationships, enhancing internal and external communications, streamlining information coordination and approval processes, and enhancing the information management cycle using virtual tools and techniques. For more information about this workshop or other training opportunities for yourself, your team, or your organization visit our website: www.summitet.com/workshops.
The successful and productive use of social media is an essential part of a complete emergency public information program. With over 90% of companies utilizing social media to communicate with employees or customers, it is essential for your team to be ready to communicate effectively and immediately. Through native social media drills and exercises, your team will be fully trained using the most current social media platforms without experiencing lag or software diversions. Your team can use drills and exercises for emergency preparedness and crisis response using the most current social media platforms and eliminating the chances of software lag and diversions.
A native social media platform is one created for consumption on a particular social media platform in terms of both form and function. This means drills and exercises are performed on the original platform through secure, closed accounts, rather than through third-party software programs normally used for testing.
To keep communications secure, these accounts are closed and protected so drill and exercise communication content is only visible to approved participants. These accounts are established before drills and exercises in the same way agencies utilize their specific social media platforms in a real-world incident – to share information, gather intelligence, engage with the public, etc.
Social media accounts are free to users on all social media platforms whether accounts are secure or public. Most proprietary software programs charge per user.
Social media platforms allow access to the full spectrum of capabilities and features of the native tool. This gives the user the most realistic experience available.
Provides the ability to introduce new social media platforms and invite or remove players as needed within the emergency management community.
Social platforms are continuously updating and changing front- and back-end interfaces. Our approach allows your team to regularly test these changes in real-time.
Social accounts are closed and protected so drills and exercise content are only visible to approved participants and never mistaken for real-world communication.
Requires limited assistance and support once initial set-up and training has been conducted. Learn to build effective digital and social media campaigns for public engagement.
Proprietary software tools only mimic existing sites in an exercise setting. The use of native social media platforms grants players the ability to gain experience and familiarity with real-world, hands-on social media tools and practices for things like addressing misinformation & combating disinformation on digital & social media.
Register yourself, or your organization for a live virtual workshop to improve crisis communication skills.
This three-hour, interactive workshop offers methodologies and practice for developing pre-scripted and key messages necessary for communicating risk and crisis information to internal and external audiences. Participants learn how to assess internal and external information needs for stakeholders, identify methods for developing pre-scripted and key messages, and demonstrate the ability to use a message map. This workshop focuses on building skills to leverage communication and leadership roles of training participants.
This participatory workshop uses interactive engagement, group discussion, and scenario-based activities. Webcam use is preferred for all participants and microphones and reliable internet are required.
Please review the terms and conditions in the Course Agreement. Please review Eventbrite’s Terms of Service and Privacy Policy for complete details.
10% Discount for registering groups of 4+ participants.
Registration Deadline February 8, 2021.
High stress, high concern incidents change the rules of communication – especially for unfamiliar incidents such as an influenza pandemic, radiation emergency, terrorist attack, etc. However, proper anticipation, preparation, and practice can play a large role in the success of an organization’s communication efforts.
In fact, about 95% of all questions and concerns from stakeholders are predictable and can be anticipated in advance. Organizations should consider developing pre-scripted messaging prior to an incident when communicating effectively to stakeholders. Similarly, organizations should employ strategic, key messaging applications to raise knowledge and understanding, increase trust and credibility, and create informed, appropriate beliefs, decision, and behaviors for stakeholders.
This three-hour, interactive workshop offers methodologies and practice for developing pre-scripted and key messages necessary for communicating risk and crisis information to internal and external audiences. Participants learn how to assess internal and external information needs for stakeholders, identify methods for developing pre-scripted and key messages, and demonstrate the ability to use a message map. This workshop focuses on building skills to leverage communication and leadership roles of training participants.
This workshop uses interactive engagement, group discussion, and scenario-based activities to engage participants. Participants will leave this workshop with resources and guides for developing pre-scripted and key messages.
SummitET is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.
Assess internal and external information needs for intended audiences.
Demonstrate the ability to use a message map.
Create pre-scripted and key messages that motivate action.
Demonstrate the ability to incorporate workshop concepts in a scenario-based activity.
Knowledge Checks
Polling
Scenario-based interactive exercises
This course is open to anyone present in the United States at the time of the live event.
Corporate Communications
Digital Media Managers/Coordinators/Specialists
Emergency Management
Emergency Medical Services
**Executives, Management, Leadership, Decision-Makers
Fire & Rescue Services
Government
Health Care
Higher Education
Human Resources
Law Enforcement
Public Health
Public Relations
Public Safety Communications
Public Works
Social Media Managers/Coordinators/Specialists
SummitET® Vice President of Communications and Marketing
As Vice President of Communications and Marketing, Mark is responsible for developing and implementing the long-term communication & marketing vision for Summit Exercises & Training®.
Mark is a John Maxwell Team certified speaker, trainer, coach, and a graduate of the Charlotte Leadership Forum. He is a member of the National Association of Government Communicators, and a U.S. Army Veteran. Mark is a founding member and a past Chair for the Department of Homeland Security (DHS) Virtual Social Media Working Group. He served as a Lead Public Information Officer during the 2012 Democratic National Convention and had a significant role in planning, coordinating and implementing the Joint Information Center for Charlotte-Mecklenburg. Mark is an alumnus of the inaugural FEMA 389 Masters Public Information Officer Program and a former adjunct instructor for the Emergency Management Institute (Emmitsburg, MD). He has been a keynote speaker, trainer, and panelist for numerous conferences including the National Association of Government Communicators (NAGC) Communication School, National Information Officers Association (NIOA) Conference, National Emergency Manager Association (NEMA) Conference, National Radiological Emergency Preparedness (NREP) Conference, Government Social Media Conference, Urban Areas Security Initiative (UASI) Conference, and Great Lakes Homeland Security Conference. Mark has also been a speaker and trainer internationally for the governments of Seoul, Korea, Abu Dhabi, UAE, and Taipei, Taiwan.
SummitET® Strategic Communications Program Manager
As the Strategic Communications Program Manager at SummitET Holly manages, develops, and delivers public affairs, risk and crisis communication and emergency public information training, exercise support, and technical assistance. Holly also manages strategic communications research analysis, in addition to developing publications related to the enhancement of advanced communications systems for public safety and health.
Prior to joining SummitET, Holly served as an Emergency Management Communications Analyst at Argonne National Laboratory and co-established the Public Affairs Science and Technology Fusion Cell, as well as the National Public Affairs Academy. At Argonne, Holly was responsible for assisting government agencies, non-governmental organizations, and private sector groups with plans, protocols, procedures, training, and exercises relating to internal and external affairs. Prior to Argonne, Holly worked for the Department of Justice in counterterrorism programs and was a first responder in the Department of Energy Oak Ridge Reservation Joint Information Center where she also managed a cadre of technical experts and provided risk and crisis communication and digital/social media expertise to Federal, state, and local government agencies, in addition to the commercial nuclear industry.
Contact our team at [email protected]
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SHRM recognizes the value of professional development through lifelong learning, as well as the need for different learning formats suited to individual professionals. SHRM offers instructor-led and self-paced continuing education activities that qualify for recertification credit. As a SHRM recertification provider, SummitET becomes a force-multiplier by providing lifelong education and professional development opportunities for our clients as well as those seeking professional development credits (PDCs).
“The SHRM Recertification Provider Program is a tremendous opportunity for SummitET to expand our products and promote our company on a platform accessible to over 100,000 HR professionals domestically and globally. Additionally, this program allows SummitET to offer our clients a service complementary to our core programs,” said John Duda, CEO of SummitET.
Find SummitET SHRM Recertification qualified workshops by visiting our website at www.summitet.com/workshops. Or visit shrm.org for information regarding SHRM recertification.
About SummitET®
Summit Exercises and Training LLC is a St. Petersburg, Florida-based, veteran-owned small company that provides proven full spectrum preparedness solutions through industry-leading experts and impeccable customer service. Our diverse team supports corporate and governmental organizations and agencies in providing systematic risk reduction that developing solutions that address issues such as critical infrastructure protection, national security threats involving terrorism and WMD, radiological and emergency preparedness, cybersecurity, workplace violence safety, active shooter programs, and strategic communications.
Media Contact
Mark Basnight
Email: [email protected]
Phone: +1 630-642-5595
The SummitET® team also participated in the planning, coordination and execution of this FBI tabletop on Weapons of Mass Destruction event series in Helena, Montana. Watch the video from the link below. SummitET News
February 11, 2020 – St. Petersburg, FL. Summit Exercises and Training LLC (SummitET®), a Preparedness Solutions Company, announces the expansion of its Strategic Communications Program. This program is designed to help organizations develop and implement effective...
Summit Exercises and Training (SummitET), a St.Petersburg-based company, launched an associate recognition program with a personal touch entitled ‘RISE’ to reflect SummitET’s core values; Recognition, Innovation, Service, Excellence. This award will be presented to...
Getting information from trusted sources regarding the Coronavirus (COVID-19) is essential for preparation. Find the most up-to-date information from the resource links below.
Symptoms and Testing:
https://www.cdc.gov/covid/
COVID-19 Screening Tool:
https://www.apple.com/covid19/
Rumor Control:
https://www.fema.gov/Coronavirus-Rumor-Control
Stress and Coping:
https://www.cdc.gov/coronavirus/2019-ncov/daily-life-coping/managing-stress-anxiety.html
Coronavirus Disease 2019 Information for Travel:
https://www.cdc.gov/coronavirus/2019-ncov/travelers/index.html
Personal Protective Equipment (PPE) Shortages:
https://astho.org/COVID-19/PPE-Shortages/
How to Make Your Own Face masks:
https://www.cdc.gov/coronavirus/2019-ncov/prevent-getting-sick/diy-cloth-face-coverings.html
PPE Decontamination and Reuse:
https://www.astho.org/COVID-19/Optimizing-PPE-Supplies/
Free Strategic Communication Consultation:
https://summitet.com/solutions/strategic-communications/strategic-communications-covid19/
Free COVID Stock Images and Videos:
https://www.shutterstock.com/explore/covid19-resources
Interim Guidance for Business:
https://www.cdc.gov/coronavirus/2019-ncov/specific-groups/guidance-business-response.html
Risk Communication and Community Engagement
https://www.who.int/emergencies/diseases/novel-coronavirus-2019/technical-guidance/risk-communication-and-community-engagement
Canned Advertising Messages
http://coronavirus.adcouncilkit.org/
Health Department Communication Resources
https://astho.informz.net/ASTHO/data/images/CRC_brochure_1.19.pdf
Risk Communications Guide: Questions and Key Messages
https://www.astho.org/COVID-19/Q-and-A/
Cybersecurity Best Practice for Remote Workers:
https://staysafeonline.org/press-release/ncsa-encourages-coronavirus-vigilance/
Crisis Leadership and the Higher Education Response
https://evolllution.com/managing-institution/operations_efficiency/crisis-leadership-and-the-higher-education-response-to-the-covid-19-outbreak/
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