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This interactive, virtual workshop is specifically designed for senior management, leadership, decision-makers, and subject matter experts. Risk communication principles, the psychology of messaging, and establishing trust and credibility strategies and practices are addressed using group discussion, interactive exercises, and case study analysis. At the end of the workshop, senior management, leadership, decision-makers and subject-matter experts will be equipped with tools and strategies for effective risk and crisis communications to address stakeholders and intended audiences.
This participatory workshop uses interactive engagement, group discussion, and scenario-based activities. Webcam use is preferred for all participants and microphones and reliable internet are required.
Please review the terms and conditions in the Course Agreement. Please review Eventbrite’s Terms of Service and Privacy Policy for complete details.
Registration Deadline July 26, 2021
Select 4+ Registrants in the eventbrite registration above.
Email [email protected] to enquire.
SummitET is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.
Develop strategies for incorporating risk communication principles into policies, plans, procedures, and protocols.
Identif and address stakeholders and intended audiences.
Understand the psychology of messaging and demonstrate the ability to develop key messages.
Implement strategies for establishing trust and credibility.
Discuss lessons learned and best practices.
Knowledge Checks
Polling
Breakout room activities
Scenario-based interactive exercises
This course is open to anyone present in the United States at the time of the live event.
Corporate Communications
Decision-Makers
Emergency Management
Emergency Medical Services
Executives
Fire & Rescue Services
Government
Health Care
Higher Education
Human Resources
Law Enforcement
Leadership
Management
Public Health
Public Relations
Public Safety Communications
Public Works
Senior Leadership
Subject-Matter Experts
SummitET® Vice President of Communications and Marketing
As Vice President of Communications and Marketing, Mark is responsible for developing and implementing the long-term communication & marketing vision for Summit Exercises & Training®.
Mark is a John Maxwell Team certified speaker, trainer, coach, and a graduate of the Charlotte Leadership Forum. He is a member of the National Association of Government Communicators, and a U.S. Army Veteran. Mark is a founding member and a past Chair for the Department of Homeland Security (DHS) Virtual Social Media Working Group. He served as a Lead Public Information Officer during the 2012 Democratic National Convention and had a significant role in planning, coordinating and implementing the Joint Information Center for Charlotte-Mecklenburg. Mark is an alumnus of the inaugural FEMA 389 Masters Public Information Officer Program and a former adjunct instructor for the Emergency Management Institute (Emmitsburg, MD). He has been a keynote speaker, trainer, and panelist for numerous conferences including the National Association of Government Communicators (NAGC) Communication School, National Information Officers Association (NIOA) Conference, National Emergency Manager Association (NEMA) Conference, National Radiological Emergency Preparedness (NREP) Conference, Government Social Media Conference, Urban Areas Security Initiative (UASI) Conference, and Great Lakes Homeland Security Conference. Mark has also been a speaker and trainer internationally for the governments of Seoul, Korea, Abu Dhabi, UAE, and Taipei, Taiwan.
SummitET® Strategic Communications Program Manager
As the Strategic Communications Program Manager at SummitET Holly manages, develops, and delivers public affairs, risk and crisis communication and emergency public information training, exercise support, and technical assistance. Holly also manages strategic communications research analysis, in addition to developing publications related to the enhancement of advanced communications systems for public safety and health.
Prior to joining SummitET, Holly served as an Emergency Management Communications Analyst at Argonne National Laboratory and co-established the Public Affairs Science and Technology Fusion Cell, as well as the National Public Affairs Academy. At Argonne, Holly was responsible for assisting government agencies, non-governmental organizations, and private sector groups with plans, protocols, procedures, training, and exercises relating to internal and external affairs. Prior to Argonne, Holly worked for the Department of Justice in counterterrorism programs and was a first responder in the Department of Energy Oak Ridge Reservation Joint Information Center where she also managed a cadre of technical experts and provided risk and crisis communication and digital/social media expertise to Federal, state, and local government agencies, in addition to the commercial nuclear industry.
Contact our team at [email protected]
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The National Incident Management System (NIMS) guides all levels of government, nongovernmental organizations and the private sector to work together to prevent, protect against, mitigate, respond to and recover from incidents. The Incident Command Structure (ICS) has long been established by the NIMS as the standardized incident organizational structure for the management of all incidents.
NIMS and ICS are well-established best practices for managing incidents. This interactive workshop addresses standard NIMS and ICS functions, and how to integrate risk and crisis communication into your communication processes.
As communicators, you must continuously update and adapt to the changing demands of crisis and emergency communication. This virtual workshop will help you do just that.
This participatory workshop uses interactive engagement, group discussion, and scenario-based activities. Webcam use is preferred for all participants and microphones and reliable internet are required.
Please review the terms and conditions in the Course Agreement. Please review Eventbrite’s Terms of Service and Privacy Policy for complete details.
Registration Deadline June 21, 2021 | View on Eventbrite | Questions? [email protected]
Select 4+ Registrants in the eventbrite registration above.
Email [email protected] to enquire.
SummitET is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.
Gain functional knowledge for various forms of communication required in crisis and emergency situations through acquisition of skills, resources, and tools.
Steps to build organizational crisis communication capability.
Understand how risk communication positively impacts community risk and vulnerability.
Master new strategies for integrating risk and crisis communication into the NIMS and ICS.
Knowledge Checks
Polling
Breakout room activities
Scenario-based interactive exercises
This course is open to anyone present in the United States at the time of the live event.
Corporate Communications
Decision-Makers
Emergency Management
Emergency Medical Services
Executives
Fire & Rescue Services
Government
Health Care
Higher Education
Human Resources
Law Enforcement
Leadership
Management
Public Health
Public Relations
Public Safety Communications
Public Works
Senior Leadership
Subject-Matter Experts
SummitET® Vice President of Communications and Marketing
As Vice President of Communications and Marketing, Mark is responsible for developing and implementing the long-term communication & marketing vision for Summit Exercises & Training®.
Mark is a John Maxwell Team certified speaker, trainer, coach, and a graduate of the Charlotte Leadership Forum. He is a member of the National Association of Government Communicators, and a U.S. Army Veteran. Mark is a founding member and a past Chair for the Department of Homeland Security (DHS) Virtual Social Media Working Group. He served as a Lead Public Information Officer during the 2012 Democratic National Convention and had a significant role in planning, coordinating and implementing the Joint Information Center for Charlotte-Mecklenburg. Mark is an alumnus of the inaugural FEMA 389 Masters Public Information Officer Program and a former adjunct instructor for the Emergency Management Institute (Emmitsburg, MD). He has been a keynote speaker, trainer, and panelist for numerous conferences including the National Association of Government Communicators (NAGC) Communication School, National Information Officers Association (NIOA) Conference, National Emergency Manager Association (NEMA) Conference, National Radiological Emergency Preparedness (NREP) Conference, Government Social Media Conference, Urban Areas Security Initiative (UASI) Conference, and Great Lakes Homeland Security Conference. Mark has also been a speaker and trainer internationally for the governments of Seoul, Korea, Abu Dhabi, UAE, and Taipei, Taiwan.
SummitET® Strategic Communications Program Manager
As the Strategic Communications Program Manager at SummitET Holly manages, develops, and delivers public affairs, risk and crisis communication and emergency public information training, exercise support, and technical assistance. Holly also manages strategic communications research analysis, in addition to developing publications related to the enhancement of advanced communications systems for public safety and health.
Prior to joining SummitET, Holly served as an Emergency Management Communications Analyst at Argonne National Laboratory and co-established the Public Affairs Science and Technology Fusion Cell, as well as the National Public Affairs Academy. At Argonne, Holly was responsible for assisting government agencies, non-governmental organizations, and private sector groups with plans, protocols, procedures, training, and exercises relating to internal and external affairs. Prior to Argonne, Holly worked for the Department of Justice in counterterrorism programs and was a first responder in the Department of Energy Oak Ridge Reservation Joint Information Center where she also managed a cadre of technical experts and provided risk and crisis communication and digital/social media expertise to Federal, state, and local government agencies, in addition to the commercial nuclear industry.
Contact our team at [email protected]
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
This interactive, virtual workshop provides strategies for maintaining situational awareness through social media and its resources to ensure approved information is available for decision-making. Learn to interact with social media tools and apply techniques for situational awareness to aid your risk communication plan.
This participatory workshop uses interactive engagement, group discussion, and scenario-based activities. Webcam use is preferred for all participants and microphones and reliable internet are required.
Please review the terms and conditions in the Course Agreement. Please review Eventbrite’s Terms of Service and Privacy Policy for complete details.
Registration Deadline June 7, 2021
Select 4+ Registrants in the eventbrite registration above.
Email [email protected] to enquire.
SummitET is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.
Master social media monitoring and the role it plays in enhancing situational awareness during a crisis.
Identify key sources for information monitoring on social media.
Review the steps for successful social media monitoring and informed strategic communication decision-making.
Determine the purpose, benefits, and uses of search platforms on social media.
Knowledge Checks
Polling
Breakout room activities
Scenario-based interactive exercises
This course is open to anyone present in the United States at the time of the live event.
Corporate Communications
Decision-Makers
Emergency Management
Emergency Medical Services
Executives
Fire & Rescue Services
Government
Health Care
Higher Education
Human Resources
Law Enforcement
Leadership
Management
Public Health
Public Relations
Public Safety Communications
Public Works
Senior Leadership
Subject-Matter Experts
There are several steps for ensuring your organization is positioned well to monitor incidents and events, gauge the effectiveness of messaging, and adjust communication strategies to be most effective.
SummitET® Vice President of Communications and Marketing
As Vice President of Communications and Marketing, Mark is responsible for developing and implementing the long-term communication & marketing vision for Summit Exercises & Training®.
Mark is a John Maxwell Team certified speaker, trainer, coach, and a graduate of the Charlotte Leadership Forum. He is a member of the National Association of Government Communicators, and a U.S. Army Veteran. Mark is a founding member and a past Chair for the Department of Homeland Security (DHS) Virtual Social Media Working Group. He served as a Lead Public Information Officer during the 2012 Democratic National Convention and had a significant role in planning, coordinating and implementing the Joint Information Center for Charlotte-Mecklenburg. Mark is an alumnus of the inaugural FEMA 389 Masters Public Information Officer Program and a former adjunct instructor for the Emergency Management Institute (Emmitsburg, MD). He has been a keynote speaker, trainer, and panelist for numerous conferences including the National Association of Government Communicators (NAGC) Communication School, National Information Officers Association (NIOA) Conference, National Emergency Manager Association (NEMA) Conference, National Radiological Emergency Preparedness (NREP) Conference, Government Social Media Conference, Urban Areas Security Initiative (UASI) Conference, and Great Lakes Homeland Security Conference. Mark has also been a speaker and trainer internationally for the governments of Seoul, Korea, Abu Dhabi, UAE, and Taipei, Taiwan.
SummitET® Strategic Communications Program Manager
As the Strategic Communications Program Manager at SummitET Holly manages, develops, and delivers public affairs, risk and crisis communication and emergency public information training, exercise support, and technical assistance. Holly also manages strategic communications research analysis, in addition to developing publications related to the enhancement of advanced communications systems for public safety and health.
Prior to joining SummitET, Holly served as an Emergency Management Communications Analyst at Argonne National Laboratory and co-established the Public Affairs Science and Technology Fusion Cell, as well as the National Public Affairs Academy. At Argonne, Holly was responsible for assisting government agencies, non-governmental organizations, and private sector groups with plans, protocols, procedures, training, and exercises relating to internal and external affairs. Prior to Argonne, Holly worked for the Department of Justice in counterterrorism programs and was a first responder in the Department of Energy Oak Ridge Reservation Joint Information Center where she also managed a cadre of technical experts and provided risk and crisis communication and digital/social media expertise to Federal, state, and local government agencies, in addition to the commercial nuclear industry.
Contact our team at [email protected]
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Communicators must include influential cognitive factors at all levels of risk communication frameworks for successful messaging. Risk messaging must be transparent, relatable, simple, straightforward, clear, and the source of communication must be trusted.
This interactive, virtual workshop addresses the importance of storytelling, myths versus truths of risk communication, and the effects of cognitive dissonance on risk communication. At the end of the workshop, participants will apply risk communication concepts and disaster management messaging best practices to produce desirable public reaction and solidify public sentiment.
This participatory workshop uses interactive engagement, group discussion, and scenario-based activities. Webcam use is preferred for all participants and microphones and reliable internet are required.
Please review the terms and conditions in the Course Agreement. Please review Eventbrite’s Terms of Service and Privacy Policy for complete details.
Registration Deadline April 26, 2021
Select 4+ Registrants in the eventbrite registration above.
Email [email protected] to enquire.
SummitET is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.
Identify solutions for connecting with disconnected audiences using influential cognitive factors.
Develop strategies for addressing risk communication myths versus truths to better inform intended audiences.
Demonstrate the ability to incorporate storytelling into risk communication strategies.
Discuss best practices and lessons learned.
Knowledge Checks
Polling
Breakout room activities
Scenario-based interactive exercises
This course is open to anyone present in the United States at the time of the live event.
Corporate Communications
Decision-Makers
Emergency Management
Emergency Medical Services
Executives
Fire & Rescue Services
Government
Health Care
Higher Education
Human Resources
Law Enforcement
Leadership
Management
Public Health
Public Relations
Public Safety Communications
Public Works
Senior Leadership
Subject-Matter Experts
SummitET® Vice President of Communications and Marketing
As Vice President of Communications and Marketing, Mark is responsible for developing and implementing the long-term communication & marketing vision for Summit Exercises & Training®.
Mark is a John Maxwell Team certified speaker, trainer, coach, and a graduate of the Charlotte Leadership Forum. He is a member of the National Association of Government Communicators, and a U.S. Army Veteran. Mark is a founding member and a past Chair for the Department of Homeland Security (DHS) Virtual Social Media Working Group. He served as a Lead Public Information Officer during the 2012 Democratic National Convention and had a significant role in planning, coordinating and implementing the Joint Information Center for Charlotte-Mecklenburg. Mark is an alumnus of the inaugural FEMA 389 Masters Public Information Officer Program and a former adjunct instructor for the Emergency Management Institute (Emmitsburg, MD). He has been a keynote speaker, trainer, and panelist for numerous conferences including the National Association of Government Communicators (NAGC) Communication School, National Information Officers Association (NIOA) Conference, National Emergency Manager Association (NEMA) Conference, National Radiological Emergency Preparedness (NREP) Conference, Government Social Media Conference, Urban Areas Security Initiative (UASI) Conference, and Great Lakes Homeland Security Conference. Mark has also been a speaker and trainer internationally for the governments of Seoul, Korea, Abu Dhabi, UAE, and Taipei, Taiwan.
SummitET® Strategic Communications Program Manager
As the Strategic Communications Program Manager at SummitET Holly manages, develops, and delivers public affairs, risk and crisis communication and emergency public information training, exercise support, and technical assistance. Holly also manages strategic communications research analysis, in addition to developing publications related to the enhancement of advanced communications systems for public safety and health.
Prior to joining SummitET, Holly served as an Emergency Management Communications Analyst at Argonne National Laboratory and co-established the Public Affairs Science and Technology Fusion Cell, as well as the National Public Affairs Academy. At Argonne, Holly was responsible for assisting government agencies, non-governmental organizations, and private sector groups with plans, protocols, procedures, training, and exercises relating to internal and external affairs. Prior to Argonne, Holly worked for the Department of Justice in counterterrorism programs and was a first responder in the Department of Energy Oak Ridge Reservation Joint Information Center where she also managed a cadre of technical experts and provided risk and crisis communication and digital/social media expertise to Federal, state, and local government agencies, in addition to the commercial nuclear industry.
Contact our team at [email protected]
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Enhanced crisis communication skills help organizations meet the growing demands for information related to an emergency event. Organizations need skilled and practiced spokespersons to communicate effectively with stakeholders and the media about natural, technical, or manmade disasters. Spokespersons should be prepared to address a wide-range of emergency-related issues and topics from national and international news agencies. Having a well-developed crisis communication strategy increases your organization’s trust and credibility factors with stakeholders. Crisis communication training, which is science-based, is grounded in communications principles, best practices, and practical experience to enhance acceptance of important information during a crisis event.
Building trust is critical when developing crisis messaging and gaining stakeholders’ trust. Using multiple communication platforms such as social media, texting, live streaming, etc., can create challenges with message consistency. Build trust by using the same or similar language and references across all communication platforms reassures stakeholders and ensures message consistency. Consistency in crisis communication message development and delivery is key in trust-building during a crisis. Developing and deploying consistent crisis communication strategies ensure coordination and approval processes are preplanned, preapproved, and ready for dissemination prior to an emergency event.
Enhanced crisis communication builds trust with stakeholders, provides your organization with feedback, and ensures dissemination of reliable information to stakeholders. Enhanced crisis communication can also promote a positive organizational image during a crisis event. In today’s social media-dominated world, especially with a crisis-related event, it is critical for organizations to maximize their crisis communication strategies as a medium for informing their stakeholder and preserving their organizational reputation.
Improving productivity during a crisis is critical to organizational success and image-building. Productivity fosters a sense of belonging, establishes stronger working relationships among staff members, creates an environment of trust and empowerment, and ensures decision making is for the common good of both internal and external stakeholders. Appropriate crisis communication management is vital in preserving organizational integrity.
Today’s technology has created globally diverse communication environments which can present many challenges during a crisis event. During a crisis event, it is imperative organizations avoid communication regret(s). These regrets can have immediate and long-lasting impact(s) on organizations. Avoid these impacts through planning, training, and preparation. Developing and exercising a comprehensive crisis communication using a variety of social media platforms, texting, streaming news conferences, etc., prepares organizations for timely and accurate dissemination of information and lessens opportunities for communication regret.
Using social media and off-the-shelf, low-cost technologies such as Facebook, Twitter, Slack, Trello, etc., positions your organization to manage communications more effectively. Incorporating social media into your information management cycle provides consistent, coordinated, and timely information pre-crisis, crisis, and post-crisis. Leading, prior to and post-crisis, is as important as leading during a crisis.
Not only will the ability to communicate effectively with your team members and employees enable good rapport—it ensures your ability to affect change or action. In the ever-changing world where immediacy is everything, enhanced, strategic communication skills can help you meet stakeholder expectations and manage effectively.
Our Enhanced Crisis Communication virtual or in-person workshops provide participants with crisis communication methodologies and strategies. Crisis communication principles, psychology of messaging, establishing trust and credibility, key message development, and working with the media and social media are addressed. Additionally, SummitET’s crisis communication experts offer practical solutions for building relationships, enhancing internal and external communications, streamlining information coordination and approval processes, and enhancing information management cycle during a crisis.
SummitET® is recognized by SHRM and offers Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.
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