The beginning of 2020 brought a heightened sense of health preparedness and focus on the importance of identifying misinformation and combating disinformation on social media. Misinformation is defined as inaccuracies stemming from an error in information gathering or reporting, while disinformation is intentionally fabricating false information to shape a point of view or a story. Distinguishing between misinformation, disinformation, and credible information is critical to stakeholder understanding regarding the impact of the Coronavirus (a.k.a. #2019nCoV). While a majority of information seekers may not be impacted by #2019nCoV, learning how to recognize reliable information sources during this outbreak or any other crisis event is important.   

On January 30, 2020, the World Health Organization declared the #coronavirus outbreak a global emergency. As confirmed #2019nCoV cases are reported, and increased loss of life continues to make headlines, information about the health crisis has overtaken digital and social media.

Social Media Impact

According to Twitter, as of January 30, 2020, there have been over 15 million tweets on the topic. The spread of misinformation and disinformation is so prolific that big tech is actively trying to combat its voracity.

For example, Facebook is giving ad credits to the World Health Organization and Philippines Department of Health to share information and is also modifying its algorithm when users search for terms related to the outbreak.

YouTube is returning text results when users search for “coronavirus” and other terms related to the outbreak and is also pointing to authoritative video results.

Google is changing its algorithm to point users to verified information sources in search results and indicating when information has been fact-checked. Likewise, Twitter has modified its search results to point to authoritative, local-language information when people search for related terms.

Addressing Misinformation/Disinformation

The viral spread of misinformation and disinformation related to the outbreak also prompted the World Health Organization’s Director to specifically address the impact of rumors and misinformation.

According to the World Health Organization’s Director, Dr. Tedros Ghebreyesus, we must:

  • “accelerate the development of vaccines, therapeutics & diagnostics.
  • combat the spread of rumours & misinformation.
  • review preparedness plans, identify gaps & evaluate the resources needed to identify, isolate & care for cases, & prevent transmission.
  • share data, knowledge & experience with WHO & the world.”

The Department of Homeland Security Science and Technology Directorate’s 2018 publication on Countering False Information on Social Media in Disasters and Emergencies found social media information is typically shared with good intent. Researchers identified different characteristics of social media posts that lead information consumers to believe alternative behavior such as those which intentionally propagate malicious agendas with incorrect information include intentional versus unintentional; insufficient information; opportunist disinformation; and outdated information.

Taking Action

If organizations do not take the initiative to develop a foundation of trust and authenticity with stakeholders before a crisis, stakeholders will look to unofficial sources.  Likewise, if social media information is not monitored and not corrected in a timely manner, rumors, as well as misinformation and disinformation will run rampant.

The scientific adage that nature abhors a vacuum also pertains to the flow of information during a crisis – even if that information is inaccurate or misleading. If we have learned anything from the #coronavirus outbreak, it is professional communicators must adapt their communication methods to combat the viral spread of misinformation and disinformation on social media.

Read more about how SummitET is addressing this issue with agency and private organizations.

You can learn more facts about the Corona Virus here.

World Health Organization Top tips for navigating the infodemic

What is the Virtual Joint Information System (JIS) / Joint Information Center (JIC)

What is the virtual joint information system (JIS) and Join information Center (JIC) and the benefits of communicating digitally?

Seven Benefits of Native Social Media Drills and Exercises

We have identified seven benefits of using native social media accounts to conduct crisis communications drills and exercises.

Combating Cyber Threats in Telework Environments

With many industries quickly shifting to telework, cyber-threat actors are taking advantage of new vulnerabilities to cyber systems. Learn to reduce these threats.

Communication Complexities: Real Talk

We are living in unprecedented times and facing new challenges requiring different approaches and well-practiced communication skill sets. This blog addresses how to approach individual and organizational communication strength training.

Preparedness is Not an Accident®

Identifying what to prepare your business for can be a challenge. Find out where to start.

Our Global Situation – How Business Can Prepare Going Forward

Six-steps to help address the challenges you will likely face as a business owner and leader in the new normal.

Flattening the Social Media Monitoring Curve

Consider these 7 steps in monitoring social media in order to decipher your information requirements and facilitate the decision-making process.

Maintaining Trust and Preparing for Change During a Crisis

Open, accurate, and consistent communication is one of the most important parts of an effective crisis response. Learn to facilitate trusting relationships with stakeholders.

Preparedness is not an accident.®

Join our mailing list to receive the latest industry news, free preparedness tools, and upcoming workshops.

Thank you for subscribing to the preparedness newsletter.