This virtual workshop prepares participants to enhance their communication skills and practice using digital communications tools and techniques.
Virtual Media Relations Practice
Virtual Media Relations Practice
This virtual workshop prepares participants to enhance their communication skills and practice using digital communications tools and techniques for effective media relations. Using interactive and participatory methods, this course provides participants with the opportunity to practice effective media relations techniques using a variety of interview methods and digital communications tools.
For Corporations
& Agencies
In-Person &
Virtual Capabilities
Workshop
Length Options
Learning
Objectives
Prepare leadership, subject-matter experts and communicators to develop key messages and talking points using a message map.
Effectively communicate key messages and talking point using virtual tools.
Demonstrate effective remote interview skills using virtual tools and techniques.
Interactive
Engagement
Knowledge checks
Polling
Interactive Activities
Virtual interviews using various digital tools and techniques
Intended
Audience
Corporate Communications
Decision-Makers and Leadership
Emergency Management
Emergency Medical Services
Government
Human Resources
Health Care
Higher Education
Hospitals
Law Enforcement
Public Health
Public Safety
Public Works
SummitET is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.
Workshop Length Options
Virtual or In-person Workshop
8 Hours / 1 Day
Develop key messages and talking points using a message map
- Learn to effectively communicate key messages and talking points using virtual tools
Remote interview skills using virtual tools and techniques
Demonstrate storytelling skills using online media
Interactive Elements
Knowledge Checks
Polling
Virtual interviews using at least 4 remote interview tools
Discussion-based exercise
Scenario-based exercise
Breakout Rooms
Discuss, practice, and critique effective remote interview skills using 4 remote interview tools
Virtual or In-person Workshop
4 Hours
- Develop key messages and talking points using a message map
- Learn to effectively communicate key messages and talking points using virtual tools
- Remote interview skills using virtual tools and techniques
- Demonstrate storytelling skills using online media
Interactive Elements
- Knowledge Checks
- Polling
- Virtual interviews using at least 2 remote interview tools
- Discussion-based exercise
- Scenario-based exercise
Breakout Rooms
- Discuss, practice, and critique effective remote interview skills using 2 remote interview tools
Virtual Workshop
2 Hours
- Develop key messages and talking points using a message map
- Learn to effectively communicate key messages and talking points using virtual tools
- Remote interview skills using virtual tools and techniques
- Demonstrate storytelling skills using online media
Interactive Elements
- Knowledge Checks
- Polling
- Virtual interviews using at least 2 remote interview tools
- Discussion-based exercise
- Scenario-based exercise
Breakout Rooms
- Discuss, practice, and critique effective remote interview skills using 2 remote interview tools
See all Corporate Workshops
Meet the Facilitators
Mark Basnight
SummitET® Vice President of Communications and Marketing
As Vice President of Communications and Marketing, Mark is responsible for developing and implementing the long-term communication & marketing vision for Summit Exercises & Training®.
Mark is a John Maxwell Team certified speaker, trainer, coach, and a graduate of the Charlotte Leadership Forum. He is a member of the National Association of Government Communicators, and a U.S. Army Veteran. Mark is a founding member and a past Chair for the Department of Homeland Security (DHS) Virtual Social Media Working Group. He served as a Lead Public Information Officer during the 2012 Democratic National Convention and had a significant role in planning, coordinating and implementing the Joint Information Center for Charlotte-Mecklenburg. Mark is an alumnus of the inaugural FEMA 389 Masters Public Information Officer Program and a former adjunct instructor for the Emergency Management Institute (Emmitsburg, MD). He has been a keynote speaker, trainer, and panelist for numerous conferences including the National Association of Government Communicators (NAGC) Communication School, National Information Officers Association (NIOA) Conference, National Emergency Manager Association (NEMA) Conference, National Radiological Emergency Preparedness (NREP) Conference, Government Social Media Conference, Urban Areas Security Initiative (UASI) Conference, and Great Lakes Homeland Security Conference. Mark has also been a speaker and trainer internationally for the governments of Seoul, Korea, Abu Dhabi, UAE, and Taipei, Taiwan.
Holly Hardin
SummitET® Strategic Communications Program Manager
As the Strategic Communications Program Manager at SummitET Holly manages, develops, and delivers public affairs, risk and crisis communication and emergency public information training, exercise support, and technical assistance. Holly also manages strategic communications research analysis, in addition to developing publications related to the enhancement of advanced communications systems for public safety and health.
Prior to joining SummitET, Holly served as an Emergency Management Communications Analyst at Argonne National Laboratory and co-established the Public Affairs Science and Technology Fusion Cell, as well as the National Public Affairs Academy. At Argonne, Holly was responsible for assisting government agencies, non-governmental organizations, and private sector groups with plans, protocols, procedures, training, and exercises relating to internal and external affairs. Prior to Argonne, Holly worked for the Department of Justice in counterterrorism programs and was a first responder in the Department of Energy Oak Ridge Reservation Joint Information Center where she also managed a cadre of technical experts and provided risk and crisis communication and digital/social media expertise to Federal, state, and local government agencies, in addition to the commercial nuclear industry.
Get Started
Complete the form below to get started with this workshop for your company or agency. Our strategic communications experts will contact you within approximately 1-2 business days.Â
Questions?
Contact our team at info@summitet.com
Corporate Workshops
See more popular workshops for corporations and agencies.
Virtual Media Relations Practice
read more
Virtual Joint Information System (JIS)/ Joint Information Center (JIC) Methodology and Practice
This virtual workshop offers practical solutions for building relationships, enhancing internal and external communications, streamlining information coordination and approval processes, and enhancing the information management cycle for the virtual Joint Information System/Joint Information Center (JIS/JIC).
Motivating Behavior Change Through Strategic Risk Communication
Learn to apply risk communication concepts and use risk communication
concepts to motivate preparedness and response behaviors in this workshop.
Risk and Crisis Communications for Senior Management
This workshop guides senior officials through risk communications principles, psychology of messaging, and strategies for establishing trust and credibility.
Strategic Communication Methodology and Practice
Learn to establish trust and credibility with your organizations stakeholders, key message development,
and how to work with the media and social media.
Crisis Communication Planning
Crisis communication methodology and planning practice for developing a Crisis Communication Plan for your organization.
Crisis Communication Principles and Practice
Learn crisis communication principles, the psychology of messaging, establishing trust and credibility, key message development, and more.
Managing Social Media Situational Awareness for Reputation Management
Learn strategies for maintaining situational awareness by tracking activity and using social media resources to ensure approved information is readily available for decision-making.
Reputation Management Strategies for Leadership
Engage in open dialogue to examine the responsibilities, staffing recommendations, training requirements, and funding necessary to support effective communications for reputation management.
Addressing Misinformation & Combating Disinformation on Digital & Social Media
This workshop provides strategies and immersive practice for identifying and addressing misinformation and disinformation on social media.
