Crisis Communication Principles and Practice

Crisis Communication Principles and Practice

Crisis Communication Principles and Practice

This virtual or in-person workshop provides participants with crisis communication methodologies and strategies. Crisis communication principles, the psychology of messaging, establishing trust and credibility, key message development, and working with the media and social media are addressed.

For Corporations
& Agencies

In-Person &
Virtual Capabilities

Workshop
Length Options

Learning
Objectives

Participants will gain an understanding of crisis communication principles, the psychology of messaging, establishing trust and credibility, key message development, and working with the media and social media.

Interactive
Engagement

Knowledge Checks

Polling

Breakout room activities

Discussion-based Exercises

Intended
Audience

Corporate Communications

Decision-Makers and Leadership

Emergency Management

Emergency Medical Services

Government

Health Care

Higher Education

Law Enforcement

Public Health

Public Safety

Public Works

Social Media Managers/Coordinators

SHRM Recertification provider

SummitET is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.

Workshop Length Options

See all Corporate Workshops

Meet the Facilitators

Mark Basnight Image

Mark Basnight

SummitET® Vice President of Communications and Marketing

As Vice President of Communications and Marketing, Mark is responsible for developing and implementing the long-term communication & marketing vision for Summit Exercises & Training®.

Mark is a John Maxwell Team certified speaker, trainer, coach, and a graduate of the Charlotte Leadership Forum. He is a member of the National Association of Government Communicators, and a U.S. Army Veteran. Mark is a founding member and a past Chair for the Department of Homeland Security (DHS) Virtual Social Media Working Group. He served as a Lead Public Information Officer during the 2012 Democratic National Convention and had a significant role in planning, coordinating and implementing the Joint Information Center for Charlotte-Mecklenburg. Mark is an alumnus of the inaugural FEMA 389 Masters Public Information Officer Program and a former adjunct instructor for the Emergency Management Institute (Emmitsburg, MD). He has been a keynote speaker, trainer, and panelist for numerous conferences including the National Association of Government Communicators (NAGC) Communication School, National Information Officers Association (NIOA) Conference, National Emergency Manager Association (NEMA) Conference, National Radiological Emergency Preparedness (NREP) Conference, Government Social Media Conference, Urban Areas Security Initiative (UASI) Conference, and Great Lakes Homeland Security Conference. Mark has also been a speaker and trainer internationally for the governments of Seoul, Korea, Abu Dhabi, UAE, and Taipei, Taiwan.

 

Holly Hardin Image

Holly Hardin

SummitET® Strategic Communications Program Manager

As the Strategic Communications Program Manager at SummitET Holly manages, develops, and delivers public affairs, risk and crisis communication and emergency public information training, exercise support, and technical assistance. Holly also manages strategic communications research analysis, in addition to developing publications related to the enhancement of advanced communications systems for public safety and health.

Prior to joining SummitET, Holly served as an Emergency Management Communications Analyst at Argonne National Laboratory and co-established the Public Affairs Science and Technology Fusion Cell, as well as the National Public Affairs Academy. At Argonne, Holly was responsible for assisting government agencies, non-governmental organizations, and private sector groups with plans, protocols, procedures, training, and exercises relating to internal and external affairs. Prior to Argonne, Holly worked for the Department of Justice in counterterrorism programs and was a first responder in the Department of Energy Oak Ridge Reservation Joint Information Center where she also managed a cadre of technical experts and provided risk and crisis communication and digital/social media expertise to Federal, state, and local government agencies, in addition to the commercial nuclear industry.

 

Get Started

Complete the form below to get started with this workshop for your company or agency.  Our strategic communications experts will contact you within approximately 1-2 business days. 

Questions?

Contact our team at info@summitet.com

Corporate Workshops

See more popular workshops for corporations and agencies.

Managing Social Media Situational Awareness for Reputation Management

Managing Social Media Situational Awareness for Reputation Management

Managing Social Media Situational Awareness for Reputation Management

This virtual or in-person workshop provides participants with experience in using tools that monitor media and public-based information sources, such as social media, and aid in developing messages during a crisis. The workshop focuses on learning strategies for maintaining situational awareness by tracking activity and using social media resources to ensure approved information is readily available for decision-making.

For Corporations
& Agencies

In-Person &
Virtual Capabilities

Workshop
Length Options

Learning
Objectives

Participants will learn strategies for maintaining situational awareness by tracking activity and using social media resources to ensure approved information is readily available for decision-making.

Interactive
Engagement

Knowledge Checks

Polling

Breakout room activities

Case Study Review

Intended
Audience

Corporate Communications

Decision-Makers and Leadership

Emergency Management

Emergency Medical Services

Fire & Rescue Services

Government

Health Care

Higher Education

Law Enforcement

Public Health

Public Safety

Public Works

Social Media Managers/Coordinators

SHRM Recertification provider

SummitET is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.

Workshop Length Options

See all Corporate Workshops

Meet the Facilitators

Mark Basnight Image

Mark Basnight

SummitET® Vice President of Communications and Marketing

As Vice President of Communications and Marketing, Mark is responsible for developing and implementing the long-term communication & marketing vision for Summit Exercises & Training®.

Mark is a John Maxwell Team certified speaker, trainer, coach, and a graduate of the Charlotte Leadership Forum. He is a member of the National Association of Government Communicators, and a U.S. Army Veteran. Mark is a founding member and a past Chair for the Department of Homeland Security (DHS) Virtual Social Media Working Group. He served as a Lead Public Information Officer during the 2012 Democratic National Convention and had a significant role in planning, coordinating and implementing the Joint Information Center for Charlotte-Mecklenburg. Mark is an alumnus of the inaugural FEMA 389 Masters Public Information Officer Program and a former adjunct instructor for the Emergency Management Institute (Emmitsburg, MD). He has been a keynote speaker, trainer, and panelist for numerous conferences including the National Association of Government Communicators (NAGC) Communication School, National Information Officers Association (NIOA) Conference, National Emergency Manager Association (NEMA) Conference, National Radiological Emergency Preparedness (NREP) Conference, Government Social Media Conference, Urban Areas Security Initiative (UASI) Conference, and Great Lakes Homeland Security Conference. Mark has also been a speaker and trainer internationally for the governments of Seoul, Korea, Abu Dhabi, UAE, and Taipei, Taiwan.

 

Holly Hardin Image

Holly Hardin

SummitET® Strategic Communications Program Manager

As the Strategic Communications Program Manager at SummitET Holly manages, develops, and delivers public affairs, risk and crisis communication and emergency public information training, exercise support, and technical assistance. Holly also manages strategic communications research analysis, in addition to developing publications related to the enhancement of advanced communications systems for public safety and health.

Prior to joining SummitET, Holly served as an Emergency Management Communications Analyst at Argonne National Laboratory and co-established the Public Affairs Science and Technology Fusion Cell, as well as the National Public Affairs Academy. At Argonne, Holly was responsible for assisting government agencies, non-governmental organizations, and private sector groups with plans, protocols, procedures, training, and exercises relating to internal and external affairs. Prior to Argonne, Holly worked for the Department of Justice in counterterrorism programs and was a first responder in the Department of Energy Oak Ridge Reservation Joint Information Center where she also managed a cadre of technical experts and provided risk and crisis communication and digital/social media expertise to Federal, state, and local government agencies, in addition to the commercial nuclear industry.

 

Get Started

Complete the form below to get started with this workshop for your company or agency.  Our strategic communications experts will contact you within approximately 1-2 business days. 

Questions?

Contact our team at info@summitet.com

Corporate Workshops

See more popular workshops for corporations and agencies.

Reputation Management Strategies for Leadership

Reputation Management Strategies for Leadership

Reputation Management Strategies for Leadership

This virtual or in-person workshop addresses the importance of strategic communications for reputation management. Workshop participants are encouraged to engage in open dialogue to examine the responsibilities, staffing recommendations, training requirements, and the funding necessary to support effective communications for reputation management.

For Corporations
& Agencies

In-Person &
Virtual Capabilities

Workshop
Length Options

Learning
Objectives

Participants will engage in open dialogue to examine the responsibilities, staffing recommendations, training requirements, and the funding necessary to support effective communications for reputation management.

Interactive
Engagement

Knowledge Checks

Polling

Case Study Review

Breakout Room Activities

Discussion-based Exercises

Intended
Audience

Corporate Communications

Decision-Makers and Leadership

Emergency Management

Emergency Medical Services

Government

Health Care

Higher Education

Law Enforcement

Public Health

Public Safety

Public Works

Social Media Managers/Coordinators

SHRM Recertification provider

SummitET is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.

Workshop Length Options

See all Corporate Workshops

Meet the Facilitators

Mark Basnight Image

Mark Basnight

SummitET® Vice President of Communications and Marketing

As Vice President of Communications and Marketing, Mark is responsible for developing and implementing the long-term communication & marketing vision for Summit Exercises & Training®.

Mark is a John Maxwell Team certified speaker, trainer, coach, and a graduate of the Charlotte Leadership Forum. He is a member of the National Association of Government Communicators, and a U.S. Army Veteran. Mark is a founding member and a past Chair for the Department of Homeland Security (DHS) Virtual Social Media Working Group. He served as a Lead Public Information Officer during the 2012 Democratic National Convention and had a significant role in planning, coordinating and implementing the Joint Information Center for Charlotte-Mecklenburg. Mark is an alumnus of the inaugural FEMA 389 Masters Public Information Officer Program and a former adjunct instructor for the Emergency Management Institute (Emmitsburg, MD). He has been a keynote speaker, trainer, and panelist for numerous conferences including the National Association of Government Communicators (NAGC) Communication School, National Information Officers Association (NIOA) Conference, National Emergency Manager Association (NEMA) Conference, National Radiological Emergency Preparedness (NREP) Conference, Government Social Media Conference, Urban Areas Security Initiative (UASI) Conference, and Great Lakes Homeland Security Conference. Mark has also been a speaker and trainer internationally for the governments of Seoul, Korea, Abu Dhabi, UAE, and Taipei, Taiwan.

 

Holly Hardin Image

Holly Hardin

SummitET® Strategic Communications Program Manager

As the Strategic Communications Program Manager at SummitET Holly manages, develops, and delivers public affairs, risk and crisis communication and emergency public information training, exercise support, and technical assistance. Holly also manages strategic communications research analysis, in addition to developing publications related to the enhancement of advanced communications systems for public safety and health.

Prior to joining SummitET, Holly served as an Emergency Management Communications Analyst at Argonne National Laboratory and co-established the Public Affairs Science and Technology Fusion Cell, as well as the National Public Affairs Academy. At Argonne, Holly was responsible for assisting government agencies, non-governmental organizations, and private sector groups with plans, protocols, procedures, training, and exercises relating to internal and external affairs. Prior to Argonne, Holly worked for the Department of Justice in counterterrorism programs and was a first responder in the Department of Energy Oak Ridge Reservation Joint Information Center where she also managed a cadre of technical experts and provided risk and crisis communication and digital/social media expertise to Federal, state, and local government agencies, in addition to the commercial nuclear industry.

 

Get Started

Complete the form below to get started with this workshop for your company or agency.  Our strategic communications experts will contact you within approximately 1-2 business days. 

Questions?

Contact our team at info@summitet.com

Corporate Workshops

See more popular workshops for corporations and agencies.

Addressing Misinformation & Combating Disinformation on Digital & Social Media

Addressing Misinformation & Combating Disinformation on Digital & Social Media

Addressing Misinformation & Combating Disinformation on Digital & Social Media

This virtual or in-person workshop provides participants with strategies and immersive practice for identifying and addressing misinformation and disinformation on social media. Participants gain an understanding of media monitoring and the role it plays in emergency public information, learn key sources for monitoring during an incident, identify specific strategies for responding to information on digital and social media platforms, and identify and practice tactics for monitoring information on digital and social media platforms.

For Corporations
& Agencies

In-Person &
Virtual Capabilities

Workshop
Length Options

Learning
Objectives

Participants will gain an understanding of media monitoring and the role it plays in emergency public information. They will also learn key sources for monitoring during an incident, identify specific strategies for responding to information on digital and social media platforms, identify and practice tactics for monitoring information on digital and social media platforms.

Interactive
Engagement

Knowledge Checks

Polling

Breakout room activities

Scenario-based interactive exercises

Intended
Audience

Corporate Communications

Emergency Management

Emergency Medical Services

Fire & Rescue Services

Government

Health Care

Higher Education

Law Enforcement

Public Health

Public Safety

Public Works

Social Media Managers/Coordinators

SHRM Recertification provider

SummitET is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.

Workshop Length Options

See all Corporate Workshops

Meet the Facilitators

Mark Basnight Image

Mark Basnight

SummitET® Vice President of Communications and Marketing

As Vice President of Communications and Marketing, Mark is responsible for developing and implementing the long-term communication & marketing vision for Summit Exercises & Training®.

Mark is a John Maxwell Team certified speaker, trainer, coach, and a graduate of the Charlotte Leadership Forum. He is a member of the National Association of Government Communicators, and a U.S. Army Veteran. Mark is a founding member and a past Chair for the Department of Homeland Security (DHS) Virtual Social Media Working Group. He served as a Lead Public Information Officer during the 2012 Democratic National Convention and had a significant role in planning, coordinating and implementing the Joint Information Center for Charlotte-Mecklenburg. Mark is an alumnus of the inaugural FEMA 389 Masters Public Information Officer Program and a former adjunct instructor for the Emergency Management Institute (Emmitsburg, MD). He has been a keynote speaker, trainer, and panelist for numerous conferences including the National Association of Government Communicators (NAGC) Communication School, National Information Officers Association (NIOA) Conference, National Emergency Manager Association (NEMA) Conference, National Radiological Emergency Preparedness (NREP) Conference, Government Social Media Conference, Urban Areas Security Initiative (UASI) Conference, and Great Lakes Homeland Security Conference. Mark has also been a speaker and trainer internationally for the governments of Seoul, Korea, Abu Dhabi, UAE, and Taipei, Taiwan.

 

Holly Hardin Image

Holly Hardin

SummitET® Strategic Communications Program Manager

As the Strategic Communications Program Manager at SummitET Holly manages, develops, and delivers public affairs, risk and crisis communication and emergency public information training, exercise support, and technical assistance. Holly also manages strategic communications research analysis, in addition to developing publications related to the enhancement of advanced communications systems for public safety and health.

Prior to joining SummitET, Holly served as an Emergency Management Communications Analyst at Argonne National Laboratory and co-established the Public Affairs Science and Technology Fusion Cell, as well as the National Public Affairs Academy. At Argonne, Holly was responsible for assisting government agencies, non-governmental organizations, and private sector groups with plans, protocols, procedures, training, and exercises relating to internal and external affairs. Prior to Argonne, Holly worked for the Department of Justice in counterterrorism programs and was a first responder in the Department of Energy Oak Ridge Reservation Joint Information Center where she also managed a cadre of technical experts and provided risk and crisis communication and digital/social media expertise to Federal, state, and local government agencies, in addition to the commercial nuclear industry.

 

Get Started

Complete the form below to get started with this workshop for your company or agency.  Our strategic communications experts will contact you within approximately 1-2 business days. 

Questions?

Contact our team at info@summitet.com

Corporate Workshops

See more popular workshops for corporations and agencies.

Building Effective Digital and Social Media Campaigns for Public Engagement

Building Effective Digital and Social Media Campaigns for Public Engagement

Building Effective Digital and Social Media Campaigns for Public Engagement

This virtual or in-person workshop provides participants with strategies and immersive practice for developing effective digital and social media campaigns for public engagement and outreach. At the end of the workshop, course participants are empowered with tools and techniques for employing an effective digital and social media campaign.

For Corporations
& Agencies

In-Person &
Virtual Capabilities

Workshop
Length Options

Learning
Objectives

Participants will be empowered with tools and techniques for employing an effective digital and social media campaign, and the ability to identify and employ engagement strategies.

Interactive
Engagement

Knowledge Checks

Polling

Breakout Room Activities

Self Assessment Activities

Intended
Audience

Corporate Communications

Community Relations and Education

Emergency Management

Emergency Medical Services

Fire & Rescue Services

Government

Health Care

Higher Education

Law Enforcement

Public Health

Public Safety

Public Works

SHRM Recertification provider

SummitET is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.

Workshop Length Options

See all Corporate Workshops

Meet the Facilitators

Mark Basnight Image

Mark Basnight

SummitET® Vice President of Communications and Marketing

As Vice President of Communications and Marketing, Mark is responsible for developing and implementing the long-term communication & marketing vision for Summit Exercises & Training®.

Mark is a John Maxwell Team certified speaker, trainer, coach, and a graduate of the Charlotte Leadership Forum. He is a member of the National Association of Government Communicators, and a U.S. Army Veteran. Mark is a founding member and a past Chair for the Department of Homeland Security (DHS) Virtual Social Media Working Group. He served as a Lead Public Information Officer during the 2012 Democratic National Convention and had a significant role in planning, coordinating and implementing the Joint Information Center for Charlotte-Mecklenburg. Mark is an alumnus of the inaugural FEMA 389 Masters Public Information Officer Program and a former adjunct instructor for the Emergency Management Institute (Emmitsburg, MD). He has been a keynote speaker, trainer, and panelist for numerous conferences including the National Association of Government Communicators (NAGC) Communication School, National Information Officers Association (NIOA) Conference, National Emergency Manager Association (NEMA) Conference, National Radiological Emergency Preparedness (NREP) Conference, Government Social Media Conference, Urban Areas Security Initiative (UASI) Conference, and Great Lakes Homeland Security Conference. Mark has also been a speaker and trainer internationally for the governments of Seoul, Korea, Abu Dhabi, UAE, and Taipei, Taiwan.

 

Holly Hardin Image

Holly Hardin

SummitET® Strategic Communications Program Manager

As the Strategic Communications Program Manager at SummitET Holly manages, develops, and delivers public affairs, risk and crisis communication and emergency public information training, exercise support, and technical assistance. Holly also manages strategic communications research analysis, in addition to developing publications related to the enhancement of advanced communications systems for public safety and health.

Prior to joining SummitET, Holly served as an Emergency Management Communications Analyst at Argonne National Laboratory and co-established the Public Affairs Science and Technology Fusion Cell, as well as the National Public Affairs Academy. At Argonne, Holly was responsible for assisting government agencies, non-governmental organizations, and private sector groups with plans, protocols, procedures, training, and exercises relating to internal and external affairs. Prior to Argonne, Holly worked for the Department of Justice in counterterrorism programs and was a first responder in the Department of Energy Oak Ridge Reservation Joint Information Center where she also managed a cadre of technical experts and provided risk and crisis communication and digital/social media expertise to Federal, state, and local government agencies, in addition to the commercial nuclear industry.

 

Get Started

Complete the form below to get started with this workshop for your company or agency.  Our strategic communications experts will contact you within approximately 1-2 business days. 

Questions?

Contact our team at info@summitet.com

Corporate Workshops

See more popular workshops for corporations and agencies.