This virtual or in-person workshop provides participants with strategies and immersive practice for developing effective digital and social media campaigns for public engagement.
Crisis Communication Principles and Practice
Crisis Communication Principles and Practice
This virtual or in-person workshop provides participants with crisis communication methodologies and strategies. Crisis communication principles, the psychology of messaging, establishing trust and credibility, key message development, and working with the media and social media are addressed.
For Corporations
& Agencies
In-Person &
Virtual Capabilities
Workshop
Length Options
Learning
Objectives
Participants will gain an understanding of crisis communication principles, the psychology of messaging, establishing trust and credibility, key message development, and working with the media and social media.
Interactive
Engagement
Knowledge Checks
Polling
Breakout room activities
Discussion-based Exercises
Intended
Audience
Corporate Communications
Decision-Makers and Leadership
Emergency Management
Emergency Medical Services
Government
Health Care
Higher Education
Law Enforcement
Public Health
Public Safety
Public Works
Social Media Managers/Coordinators
SummitET is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.
Workshop Length Options
Virtual or In-person Workshop
8 Hours / 1 Day
Define & Practice Crisis Communication
Identify Stakeholder Audiences
The Message Triangle
Message Mapping
Key Messaging Practice
Interactive Elements
Discussion-based Exercises
Breakout Rooms
Develop Key Messages Using a Message Map
Communication Channels Messaging Activity
Simulation Exercise: Create a Message Map, Identify Communication Channels, and Practice Diseminating
Virtual or In-person Workshop
4 Hours
Define & Practice Crisis Communication
Identify Stakeholder Audiences
The Message Triangle
Message Mapping
Key Messaging Practice
Interactive Elements
- Discussion-based Exercises
Breakout Rooms
Develop Key Messages Using a Message Map
Communication Channels Messaging Activity
- Simulation Exercise: Create a Message Map, Identify Communication Channels, and Practice Diseminating
Virtual Workshop
2 Hours
Define & Practice Crisis Communication
- Identify Stakeholder Audiences
- The Message Triangle
- Message Mapping
- Key Messaging Practice
Interactive Elements
- Discussion-based Exercises
Breakout Rooms
Develop Key Messages Using a Message Map
- Communication Channels Messaging Activity
- Simulation Exercise: Create a Message Map, Identify Communication Channels, and Practice Diseminating
See all Corporate Workshops
Meet the Facilitators
Mark Basnight
SummitET® Vice President of Communications and Marketing
As Vice President of Communications and Marketing, Mark is responsible for developing and implementing the long-term communication & marketing vision for Summit Exercises & Training®.
Mark is a John Maxwell Team certified speaker, trainer, coach, and a graduate of the Charlotte Leadership Forum. He is a member of the National Association of Government Communicators, and a U.S. Army Veteran. Mark is a founding member and a past Chair for the Department of Homeland Security (DHS) Virtual Social Media Working Group. He served as a Lead Public Information Officer during the 2012 Democratic National Convention and had a significant role in planning, coordinating and implementing the Joint Information Center for Charlotte-Mecklenburg. Mark is an alumnus of the inaugural FEMA 389 Masters Public Information Officer Program and a former adjunct instructor for the Emergency Management Institute (Emmitsburg, MD). He has been a keynote speaker, trainer, and panelist for numerous conferences including the National Association of Government Communicators (NAGC) Communication School, National Information Officers Association (NIOA) Conference, National Emergency Manager Association (NEMA) Conference, National Radiological Emergency Preparedness (NREP) Conference, Government Social Media Conference, Urban Areas Security Initiative (UASI) Conference, and Great Lakes Homeland Security Conference. Mark has also been a speaker and trainer internationally for the governments of Seoul, Korea, Abu Dhabi, UAE, and Taipei, Taiwan.
Holly Hardin
SummitET® Strategic Communications Program Manager
As the Strategic Communications Program Manager at SummitET Holly manages, develops, and delivers public affairs, risk and crisis communication and emergency public information training, exercise support, and technical assistance. Holly also manages strategic communications research analysis, in addition to developing publications related to the enhancement of advanced communications systems for public safety and health.
Prior to joining SummitET, Holly served as an Emergency Management Communications Analyst at Argonne National Laboratory and co-established the Public Affairs Science and Technology Fusion Cell, as well as the National Public Affairs Academy. At Argonne, Holly was responsible for assisting government agencies, non-governmental organizations, and private sector groups with plans, protocols, procedures, training, and exercises relating to internal and external affairs. Prior to Argonne, Holly worked for the Department of Justice in counterterrorism programs and was a first responder in the Department of Energy Oak Ridge Reservation Joint Information Center where she also managed a cadre of technical experts and provided risk and crisis communication and digital/social media expertise to Federal, state, and local government agencies, in addition to the commercial nuclear industry.
Get Started
Complete the form below to get started with this workshop for your company or agency. Our strategic communications experts will contact you within approximately 1-2 business days.
Questions?
Contact our team at info@summitet.com
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