by SummitET | Jun 18, 2020 | SummitET News
Relationships between team members, partners, and customers are at the core of SummitET’s values. The membership with TAG Alliances demonstrates SummitET’s commitment to information sharing and forging new partnerships across professional services firms.
“Our members recognize that authentic relationships are the cornerstone of effective collaborations. This personalized approach allows our professional services firms to powerfully leverage their own experts and those of their international counterparts to provide clients with complete solutions,” Richard Attisha, President & CEO of TAG Alliances comments. “It is our great pleasure to have SummitET join TAG Alliances with its unique expertise in business continuity and preparedness solutions.”
Learn more about SummitET and TAG Alliances here.
About SummitET
Summit Exercises and Training LLC (SummitET®) is a U.S.-based, veteran-owned company that provides proven full spectrum preparedness solutions through industry-leading experts and impeccable customer service. Our diverse team supports corporate and governmental partners in developing solutions that address issues of critical infrastructure, radiological and emergency preparedness, cybersecurity, workplace safety, active shooter programs, counterterrorism, strategic communications and other disaster-related training.
About TAG Alliances
TAG Alliances® is comprised of three divisions: TAGLaw®, TIAG® (The International Accounting Group), and TAG-SP®. TAGLaw is an international alliance of more than 160 independent law firms. TIAG is an international alliance of 115 independent accounting firms. TAG-SP is a complementary association of strategic business partners. Collectively, TAG Alliances members provide legal, accounting, financial, and business support services on a worldwide scale. With approximately 18,000 professionals in over 290 member firms, and more than 760 offices in 110 countries, members of TAG Alliances serve tens of thousands of clients from all industry and commercial sectors. TAG Alliances is consistently recognized as one of the Top 10 alliances of accounting and law firms in the world. Learn more at www.TAGAlliances.com.
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“We are constantly learning and understanding how we can be better prepared as a global community,” said John Duda, CEO of SummitET and new member of TAG Alliances. “We aim to contribute our preparedness solutions expertise and best practices to the diverse TAG Alliances community.”
Relationships between team members, partners, and customers are at the core of SummitET’s values. The membership with TAG Alliances demonstrates SummitET’s commitment to information sharing and forging new partnerships across professional services firms.
“Our members recognize that authentic relationships are the cornerstone of effective collaborations. This personalized approach allows our professional services firms to powerfully leverage their own experts and those of their international counterparts to provide clients with complete solutions,” Richard Attisha, President & CEO of TAG Alliances comments. “It is our great pleasure to have SummitET join TAG Alliances with its unique expertise in business continuity and preparedness solutions.”
Learn more about SummitET and TAG Alliances here.
About SummitET
Summit Exercises and Training LLC (SummitET®) is a U.S.-based, veteran-owned company that provides proven full spectrum preparedness solutions through industry-leading experts and impeccable customer service. Our diverse team supports corporate and governmental partners in developing solutions that address issues of critical infrastructure, radiological and emergency preparedness, cybersecurity, workplace safety, active shooter programs, counterterrorism, strategic communications and other disaster-related training.
About TAG Alliances
TAG Alliances® is comprised of three divisions: TAGLaw®, TIAG® (The International Accounting Group), and TAG-SP®. TAGLaw is an international alliance of more than 160 independent law firms. TIAG is an international alliance of 115 independent accounting firms. TAG-SP is a complementary association of strategic business partners. Collectively, TAG Alliances members provide legal, accounting, financial, and business support services on a worldwide scale. With approximately 18,000 professionals in over 290 member firms, and more than 760 offices in 110 countries, members of TAG Alliances serve tens of thousands of clients from all industry and commercial sectors. TAG Alliances is consistently recognized as one of the Top 10 alliances of accounting and law firms in the world. Learn more at www.TAGAlliances.com.
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Summit Exercises and Training LLC (SummitET®), a Preparedness Solutions Company®, joins one of the world’s largest multidisciplinary alliances of independent professional services firms. TAG Alliances is a coalition of 290-plus member firms in more than 110 countries representing legal, accounting, and other professional services firms’ commitment to providing high-quality, cost-effective, and value-driven services to member firms and their clients.
“We are constantly learning and understanding how we can be better prepared as a global community,” said John Duda, CEO of SummitET and new member of TAG Alliances. “We aim to contribute our preparedness solutions expertise and best practices to the diverse TAG Alliances community.”
Relationships between team members, partners, and customers are at the core of SummitET’s values. The membership with TAG Alliances demonstrates SummitET’s commitment to information sharing and forging new partnerships across professional services firms.
“Our members recognize that authentic relationships are the cornerstone of effective collaborations. This personalized approach allows our professional services firms to powerfully leverage their own experts and those of their international counterparts to provide clients with complete solutions,” Richard Attisha, President & CEO of TAG Alliances comments. “It is our great pleasure to have SummitET join TAG Alliances with its unique expertise in business continuity and preparedness solutions.”
Learn more about SummitET and TAG Alliances here.
About SummitET
Summit Exercises and Training LLC (SummitET®) is a U.S.-based, veteran-owned company that provides proven full spectrum preparedness solutions through industry-leading experts and impeccable customer service. Our diverse team supports corporate and governmental partners in developing solutions that address issues of critical infrastructure, radiological and emergency preparedness, cybersecurity, workplace safety, active shooter programs, counterterrorism, strategic communications and other disaster-related training.
About TAG Alliances
TAG Alliances® is comprised of three divisions: TAGLaw®, TIAG® (The International Accounting Group), and TAG-SP®. TAGLaw is an international alliance of more than 160 independent law firms. TIAG is an international alliance of 115 independent accounting firms. TAG-SP is a complementary association of strategic business partners. Collectively, TAG Alliances members provide legal, accounting, financial, and business support services on a worldwide scale. With approximately 18,000 professionals in over 290 member firms, and more than 760 offices in 110 countries, members of TAG Alliances serve tens of thousands of clients from all industry and commercial sectors. TAG Alliances is consistently recognized as one of the Top 10 alliances of accounting and law firms in the world. Learn more at www.TAGAlliances.com.
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by SummitET | Jun 15, 2020 | Preparedness Blog
The workplace is changing to adapt to the new global situation, thrusting millions of employees into working remotely. Business owners and leaders must navigate the “new normal” with a willingness to adapt. You may find employees are happier during the initial months of working from their homes. Studies show employees working from home report feeling less stressed overall. But what does this mean for the long-term if you decide to continue with remote work for your business?
Assessing and reassessing your workforce is essential in making viable plans for your organization and leadership. Although, not a new concept, the magnitude of COVID-19 forced leadership to suddenly transition from the traditional work environment to a remote working environment. While most organizations have a continuity of operations plan (COOP), some leaders may have been caught off-guard by this sudden transition. For those who are unsure about how leadership functions in this new normal, SummitET compiled six-steps to address the challenges you will likely face.
1. Conduct Companywide Assessments
Before acting upon possible issues, assess yourself, your business, and your employees. Address your leadership management styles and your ability to lead affectively in a remote environment. How does the remote environment change your ability to manage product or service deliverables?
According to a Gallup poll, “leaders/managers motivate employees, build trust-based relationships, and have the ability to overcome adversity.” The good news is that these things can be accomplished remotely. Although separated by distance and having to communicate virtually, leadership characteristics are still recognizable and important for the continued success of the organization. Recognizable leadership characteristics include being viewed as trustworthy, proactive, and organized. Each of these characteristics can instill a sense of calm throughout the organization.
Seek answers to these questions:
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Are employees’ basic needs being met while working from home?
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Do they have the equipment they need to perform daily tasks?
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What affect will result from a decrease in direct peer connections?
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How important are face-to-face, in-person interactions to your business model?
It is also imperative to assess your business capabilities and securities.
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Do you have staff who can address your information security?
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Should you hire a third party?
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How does the change in workforce affect your bottom line and deliverables?
What have you learned up to this point? The assessment phase will guide you through COOP implementation and effectively and efficiently continue remote business productivity.
2. What you can do for your team
The flexibility of your leadership before, during, and after a major change in your organization is crucial. It is easy for employees to lose trust in management without proper communication. A loss of trust can result in decline in work productivity and higher staff turnover. Both of which can impact your bottom line.
Strong leadership, “the skill of influencing people to take action, with character that inspires confidence and excellence, and maximizes their efforts towards the achievement of a goal” is critical in adapting to this new global transition. Leadership styles vary based on organizational culture, the leader’s skill sets, and the leader’s willingness to adapt leadership traits for the common good. Leadership is teamwork. Assess your teamwork quotient by asking employees the following:
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What can I do to make your job easier?
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What do you need to be more efficient?
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How can I help you grow?
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How can we help build a better organization, especially with this new era of working remotely?
The remote environment proposes new challenges to the practice of effective leadership. Be creative in developing strategies to connect over the phone, by email, or via video calls. Incorporate a fun element in your team calls or find a way to learn something new about someone on a personal level.
Remember to connect often but be efficient on your calls by preplanning. For example, develop an outline of deliverables, timelines, and next steps for each team member. As a reference, consider the graphic below when developing and executing your plan. Where do you fall in this leadership self-assessment? Are you effective, ineffective, too expansive, too focused, and/or somewhere in the middle? Information contained below may serve as a resource as you develop your leadership style.
3. Communicate with your Stakeholders
As you would with a crisis communication plan, communicate with your stakeholders regularly. Silence may lead them to question your organization’s ability to continue operating effectively. Use existing digital channels like newsletters, webinars, virtual panel discussions, and social/digital media to enhance your communication strategies.
In direct client communications, be open and straightforward when discussing how your new environment will affect contracts and performance going forward.
4. Recognize Business Compliance is necessary, even remotely
It may be important to demonstrate to stakeholders (i.e., employees, corporate executives, clients, consumers, regulators, etc.) that compliance continues, even in a remote environment. Know what compliance issues are currently in place and determine how to maintain them in the remote working environment. Auditors and regulators will need to continually assess your business practices regardless of your situation. Review laws and tax requirements that may affect you. Nexus tax, state tax, and employment laws such as the CARES Act, etc., vary from state to state. Ensure you can track hours and address any changes in reimbursable expenses. From the leadership perspective, recognize and adapt to those business-related issues which can improve your business position.
5. Assess and Address Cybersecurity
Working remotely has created a new cybersecurity reality. IT departments are challenged to ensure each remote employee has the necessary software, hardware, and security protocols necessary to do their job. Safeguard your employees and equipment with virtual private network securities. Enable a multifactor authentication process for employees’ emails and other web-based software programs. Train employees to be vigilant against phishing email scams, creating strong passwords, and managing account access.
6. Overcome & Reassess
Working remotely also requires leaders and employees to overcome challenges and assess their developmental and business products. SummitET ‘s six-step APSTER Process™ assists leadership by ensuring and maintaining a consistent product development methodology. Continuous reflection and assessment will help keep your business on its forward trajectory. The APSTER Process provides a simple guideline for this process:
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Assessment
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Planning
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Solution Development
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Training
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Exercises
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Reassess
If you would like additional information on business continuity, cybersecurity, strategic communication, or the APSTER Process, connect with SummitET’s experts for a consult. Remember, preparedness is not an accident℠. Strategic planning and preparation are crucial for meeting your long-term goals and objectives.
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Upcoming Virtual Interactive Workshops
SummitET® is recognized by SHRM and offers Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.
by SummitET | Jun 1, 2020 | Preparedness Blog
Social media provides means to search for and solicit information for general and specific inquiries, verify information, and establish situational awareness to aid in decision-making. Many open-source tools feature searches based on a keyword, geographic location, or content, including trending topics, overall sentiment, and popular hashtags. Advanced tools offer additional search functionality such as paid-for third party monitoring platforms.
However, the first step to successful social listening and active monitoring is identifying information requirements to reduce excess social noise and maximize the amount of relevant information regarding your organization’s decision-making.
To facilitate decision-making, two kinds of information requirements organizations should consider are public perception information and operational information requirements.
Public Perception
Public perception information requirements focus on issues that could impact agency reputation and public reactions to the incident or event. These information requirements are typically broad in scope and address overall tone and sentiment of an incident or event.
Operational Information
Operational information requirements focus on real-time status reports. These requirements focus on providing specific details about the incident or event.
7 Steps to Monitoring Social Media
There are several steps for ensuring your organization is positioned well to monitor incidents and events, gauge the effectiveness of messaging, and adjust communication strategies to be most effective.
Step 1: Define an Objective
What are you monitoring? Do you want to see what a news organization is reporting about the incident or event? Are you looking to see what the public is saying so that you can join the conversation to bring more credibility to the message?
Step 2: Decide Where to Monitor
Where do you need to “hang out” digitally? Just like any outreach and marketing program, it’s driven by where your stakeholders convene. The notion of the social audience should reflect not only your established audience, but also potential partners, businesses and other organizations that depend upon your message. Ask yourself, where are my intended audience’s communication footprints?
Step 3: Decide What to Monitor
Recall that monitoring is keyword-based, and thus selection of the right keywords is important. At the very least, you should be tracking your organization name, programs and services, names of key staff members, industry keywords, and your tagline or most recent messaging efforts.
Step 4: Prioritize
Social media is vast. Conversations are happening across many channels and social networks all over the world. Your monitoring must be strategic. Using the triage A.I.R. method (below) across social media messages allows focus on what’s most important.
Step 5: Develop a Plan
A well-developed crisis communication plan is essential. It is also imperative to have a plan to engage with your stakeholders during routine situations. A social media plan and strategy can inform your outreach strategy regardless of the scenario you face.
Step 6: Listen First
As with any conversation, listen first. Before we open our digital mouths, we should listen and observe the culture of the online social community, the interactions between members, and how influence is expressed. Be quick to listen, careful to speak, and do not reply from your immediate emotional response. The community can be private or open, but regardless of where the community “resides” online, you need to get to know its members, stakeholders, and community norms.
Step 7: Build Relationships
Make sure the first time the public is hearing your message is not during a crisis or emergency. As you identify the circles of social media influence, begin forming relationships and building trust with the thought-leaders around you. Take a minute to identify influencers and figure out who is driving the conversations. Growing and nurturing these relationships are the art of any social effort. Comment on blogs, chat with them digitally, and get to know them personally and professionally. When you develop a voice, and become a resource for others, people will listen to you and spread your message based on your established relationships.
Virtual Workshop
Join our experts in this interactive virtual workshop and learn how to apply social media monitoring skills to your risk communication plan.
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by SummitET | May 26, 2020 | SummitET News
May 26, 2020 – Saint Petersburg, FL. Summit Exercises and Training LLC (SummitET®), a Preparedness Solutions Company®, announces the launch of a new platform giving organizations the opportunity to host in-person or virtual strategic communications workshops.
The platform provides communications professionals access to resources, tools, and twenty-six strategic communications workshops. Communications professionals often struggle with increasing communication complexities such as managing the volume of information on digital and social mediums, addressing misinformation and combatting disinformation, messaging effective risk and crisis communications, and engagement with internal audiences. Periodically assessing organizational communications and creating an integrated, multidisciplinary approach is key to maintaining preparedness and ensuring communication success.
“Organizations often lack the time, in-house expertise, and budget to train effectively,” comments John Duda, CEO of SummitET. “Our customers’ needs are evolving, and we’ve adapted by designing a virtual solution to empower organizations and meet their training requirements.”
Key benefits include:
- Supports the wider organizational strategy by augmenting communication professionals’ plans and processes.
- Reduces risk through on-demand access to resources and tools.
- Saves training budget through virtual workshops.
- Supplements communication capabilities.
SummitET’s team of strategic communication practitioners has experience assisting a variety of government and private industry and utilizing SummitET’s APSTER ProcessTM focused on six steps of communication preparedness – Assessment, Planning, Solutions, Training, Exercises, and Reassessment. Using this process, along with a library of training tools, SummitET provides organizations the best opportunity to maximize and execute a strategic communication program.
For more information on how to host an in-person or virtual strategic communications event for your organization visit www.summitet.com/cost-sharing
About SummitET
Summit Exercises and Training LLC (SummitET®) is a U.S.-based, veteran-owned company that provides proven full spectrum preparedness solutions through industry-leading experts and impeccable customer service. Our diverse team supports corporate and governmental partners in developing solutions that address issues of critical infrastructure, radiological and emergency preparedness, cybersecurity, workplace safety, active shooter programs, counterterrorism, strategic communications and other disaster-related training.
Media Contact
Ron Edmond
Email: [email protected]
Phone: 865-567-2248
SummitET experts will present exercises and training capabilities at this year’s Interservice/Industry Training, Simulation, and Education Conference (I/ITSEC) in Orlando, Florida.
SummitET received the HIRE Vets Medallion Award from the U.S. Department of Labor for the fourth time since 2020. The program recognizes employers who successfully recruit, hire, and retain veterans.
SummitET experts are attending the 2024 International Association of Emergency Managers Annual Conference and EMEX in Colorado Springs, CO.
SummitET showcases preparedness solutions expertise at the 2024 National Homeland Security Conference (NHSC) in Miami Beach, Florida.
SummitET experts will present radiation communications strategies at this year’s NREP Conference.
Specializing in the design, facilitation, and support of CBRNE and WMD training and exercises, SummitET experts are attending this year’s Joint Civil and DoD CBRN Symposium.
This free strategic communications webinar will equip participants with a foundation in crisis and risk communication as well as reputation management to effectively communicate with university stakeholders.
SummitET celebrates its 10th anniversary this month. Since 2013, SummitET has been a driving force in the preparedness services industry, consistently delivering excellence and innovation to its customers.
by SummitET | May 6, 2020 | Preparedness Blog
Open, accurate, and consistent communication is one of the most important parts of an effective crisis response. Maintaining trust, particularly during a crisis when information is fluid and oftentimes contradictory, is critical. In order to address these concerns and maintain trust, research has shown communicators must prepare people for changes.
Without clear signals why policies might be changing, public trust in official institutions may be reduced. With a new and changing situation, communicators must prepare people for contradictions. As an example, by caveating statements with phrases such as “based on current trends,” or “based on what we know now,” their audiences can sense the information being provided is fluid and may change as new information becomes available.
Changing policies and date-driven information during a pandemic crisis should not be a big surprise. New information comes in daily and organizations are working to incorporate this new information into guidelines and key messages. However, these changes in messaging can reduce credibility, lower trust, and create confusion if organizations do not prepare people for changes. Public trust can be maintained if change is not due to intentional deception, but rather a changing landscape of new information. However, we must openly, clearly, and consistently remind people information may change.
Communicate Openly, Often & Repeatedly
We must also communicate openly, honestly, and often during a crisis. It’s important to develop effective key messages and to bolster them with good supporting information. The key messages serve as an anchor to which other messages are tethered, and they need to be repeated throughout the crisis. Messages should be crafted so that they are informative and helpful for people to gain a better understanding of the situation. For information that is needed, but not yet available, you should let people know that you are working to find the answers to their questions. Communicators must tell people what is known and what is not known. What is not known should be followed by communicating what steps will be taken in order to find answers to the unknowns.
Being Silent
It’s also important to remember that silence is not golden. If you are silent, it can:
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Be seen as an indifference or as an affirmation of wrongdoing
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Allows critics, opportunists, and news media to define the crisis, your motives, and your actions
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Challenges and invites critics and opportunists to rally public opinion against you
Trust is difficult to regain
Research conducted by Dr. Vincent Covello shows that it takes as long as two years to regain trust. We must make smart choices quickly to maintain trust as the crisis continues to play out and evolve. If we are unable to make smart choices and implement those choices, then there is great potential trust will fall or we may lose it altogether.
If you remember one thing, make it this: trust is hard to regain. If we can make smart choices quickly, always provide truthful information, and acknowledge information will change as circumstances change, we can maintain trust throughout the crisis. Ultimately, when it comes to maintaining trust, honesty is always the best policy – even if that means telling people something they do not want to hear.
Want to learn more about creating a strategic communications plan? If your organization would like further information on message maps or would like to receive a free crisis communication assessment to develop a crisis communications plan, please contact our experts at [email protected] or https://summitet.com/contact-us.
Our Strategic Communication team stands at the ready to forecast cascading threats and develop public communication strategies to influence behavior, build confidence, and maintain the public trust.
Upcoming Virtual Interactive Workshops
SummitET® is recognized by SHRM and offers Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.
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