by SummitET | Oct 1, 2020 | SummitET News
October 1, 2020 – St. Petersburg, FL. Summit Exercises and Training LLC (SummitET®), a Preparedness Solutions Company®, announces the promotion of Mark Basnight as Vice President of Communications and Marketing. Based in the Greater Greenville Area of South Carolina, Mark will take responsibility for positioning SummitET as a leading provider in tailored preparedness solutions for public and private organizations to build resiliency and mitigate risk before, during and after crises.
Prior to joining SummitET, Mark was responsible for marketing and promotion of strategic communications programs, workshops, exercises, and training for Argonne National Laboratory’s (ANL) Public Affairs Science and Technology (PAST) Fusion Cell. He is also a John Maxwell Team certified speaker and trainer, a founding member and past Chair for the Department of Homeland Security (DHS) Virtual Social Media Networking Group, a member of the National Association of Government Communicators, and a U.S. Army Veteran.
“SummitET has made a commitment to enhanced communication and marketing efforts. Mark’s expertise and passion will be integral for the development of internal communications, public relations, and marketing initiatives. As a result, we will be able to better support our staff and customer’s needs,” stated John Duda, Chief Executive Officer. “We couldn’t be more excited to welcome Mark to our leadership team.”
Since hiring Mark in January 2020, SummitET has expanded to government and corporate sector communication needs including risk and crisis communication, social and digital media, internal communication, community relations and education, and reputation management.
“Strong communication is at the very core of everything we do,” added Mark. “Now more than ever our customers are looking to us to support them in navigating the current challenges and preparing for future crisis events.“Building compacity in our communication and promoting our accomplished personnel and diverse work experience will strengthen our customer experience and support future growth.”
Learn more about Mark: www.summitet.com/industry-experts
Congratulate Mark Here: https://www.linkedin.com/feed/update/urn:li:activity:6717433302170513408
About SummitET®
Summit Exercises and Training LLC is a U.S.-based, veteran-owned company that provides proven full spectrum preparedness solutions through industry-leading experts and impeccable customer service. Our diverse team supports corporate and governmental partners in developing solutions that address issues of critical infrastructure, radiological and emergency preparedness, cybersecurity, workplace safety, active shooter programs, counterterrorism, strategic communications and other disaster-related training.
Media Contact
Ron Edmond
Email: [email protected]
Phone: 865-567-2248
by SummitET | Sep 8, 2020 | Preparedness Blog
Convoluted incidents, the political environment, and natural disasters create challenging communication situations. Recognizing underlying driving factors, our own strengths and weaknesses, and having the ability to identify and address communication complexities affect our ability to respond properly and communicate effectively. We are living in unprecedented times and facing new challenges requiring different approaches and well-practiced communication skill sets. This blog addresses how to approach individual and organizational communication strength training and how to increase understanding.
Addressing Biases
Culture, generation, personal history, perception, bias, prejudice and lack of understanding are just a few communication complexities adversely affecting our ability to respond properly and effectively. These complexities can and will influence how our intended audiences respond to our messages. Communication skills, like muscles, must be exercised to maintain tone and strength. Athletic trainers teach that muscle response should be challenged from different vantage points. Preparing risk and crisis communication muscles should be exercised from different vantage points as well. Failure to exercise our communication muscles may reduce communication gains, inhibit communication growth and result in communication atrophy.
One component of communication strength training is awareness of biases and prejudices, and increasing understanding of communication complexities. It is important to recognize how personal history shapes our perspective and communication style. Our communication skills should allow us to “listen for understanding, not agreement.” Realizing the same things can mean different things to different people demonstrates the importance of active listening skills and the complexities of effective communication.
Preparing Your Organization or Agency
So, how do organizations and agencies prepare to respond to the convergence of several sensitive and challenging matters impacting our communities today? As futurist and philosopher Alvin Toffler once wrote: “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” We need to develop and exercise our fast-twitch communication muscles. Regularly exercising helps to be prepared to respond when needed, enhances organizational ability to respond to unpredictable events, provides organizational agility, and integrates specific, high intensity training. Organizations and agencies, much like athletes, should specifically train to optimize their fast-twitch communication muscles to strengthen their strategic communication plans.
Exercising these communication skills enables businesses to sprint through difficult times, jump over obstacles, become more agile in challenging situations, and operate at peak performance levels in high intensity environments. Being an elite strategic communicator requires development of communication muscles to identify and address the complexities of communication.
Current events have highlighted need for more advanced and strategic communication in uncertain times. Regardless of the position we hold or authority we have been given, at some point, we all must face our own communication complexities, strengths, and weaknesses. Preparing your organization or agency to address communication complexities verifies our strengths, highlights our weaknesses, and provides avenues for improvement. Communication complexities require real talk, by real people, who are well-trained, well-prepared, and ready to address real issues.
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by SummitET | Aug 12, 2020 | Awards, SummitET News
SummitET Ranks in the Top Fifty Percent on the 2020 Inc. 5000 List
August 12, 2020 – St. Petersburg, FL. – Today, Inc. magazine released its annual list of the nation’s 5000 fastest growing companies. Summit Exercises and Training LLC (SummitET®) is new to the list this year and secured a position in the top 50%. SummitET’s listing occurred as a result of a three-year revenue growth of over 166 percent. This prestigious list provides a unique look at the top performing companies within the American economy’s most dynamic segment—its independent small businesses. Many well-known corporations gained their first national exposure as honorees on the Inc. 5000.
“Our experienced and talented team has garnered attention from the preparedness community and contributed to our notable growth,” stated John Duda, SummitET CEO. “SummitET continues to gain new clients in both the government and private sectors which has been driven by customer confidence and satisfaction in our offerings and customer service.”
Complete results of the Inc. 5000, including company profiles and an interactive database can be sorted by industry, region, and other criteria. This information can be found at www.inc.com/inc5000. The top 500 companies are also being featured in the September issue of Inc., available on newsstands August 12.
“The companies on this year’s Inc. 5000 come from nearly every realm of business,” says Inc. editor-in-chief Scott Omelianuk. “From health and software to media and hospitality, the 2020 list proves that no matter the sector, incredible growth is based on the foundations of tenacity and opportunism.”
The annual Inc. 5000 event honoring the companies on the list will be held virtually from October 23 to 27, 2020. As always, speakers will include some of the greatest innovators and business leaders of our generation.
About SummitET®
Summit Exercises and Training LLC is a U.S.-based, veteran-owned company that provides proven full spectrum preparedness solutions through industry-leading experts and impeccable customer service. Our diverse team supports corporate and governmental partners in developing solutions that address issues of critical infrastructure, radiological and emergency preparedness, cybersecurity, workplace safety, active shooter programs, counterterrorism, strategic communications and other disaster-related training.
Media Contact
Ron Edmond
Email: [email protected]
Phone: 865-567-2248
More about Inc. and the Inc. 5000
Methodology
The 2020 Inc. 5000 is ranked according to percentage revenue growth when comparing 2016 and 2019. To qualify, companies must have been founded and generating revenue by March 31, 2016. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2019. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2016 is $100,000; the minimum for 2019 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000.
About Inc. MediaThe world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.
by SummitET | Jun 23, 2020 | Preparedness Blog
Preparedness is something that…well…you have to prepare for. It takes time and effort to prepare for things which may occur in the future. Many of us try to plan for inevitabilities such as saving for a daughter’s wedding, planning for a child’s college education, or even pre-arranging our own funerals. Hopefully, much thought has been given to what would happen in the event of a job loss or other incidents having a negative financial and/or emotional impact on our families. Preparing for future events is an important part of life, and it is something we do routinely. However, it is important to prepare not just for expected events, but also for things that are not foreseen.
Identifying what to be prepared for can be quite the challenge. According to Dictionary.com, preparation is defined as “to make ready or suitable in advance for a particular purpose or for some use, event, etc.”
Preparedness can take many forms
Since preparedness takes many forms, let’s consider preparing for a day-hike. We need to make sure our shoes/boots and clothes are appropriate for where we are going. We need to have sufficient food and water for the duration of the hike. The cell phone needs to be fully charged and we should notify someone of where we’re going and when we expect to return. You should also consider packing a poncho, a compass, some energy bars, something to drink/purify water, a good knife, a flashlight, sunscreen, and bug repellent. We need to prepare for weather changes, injuries, or if we leave the trail for some reason, and/or become disoriented.
Preparing for changing conditions applies not only to a day-hike, but to life in general. As you can see, anticipating, developing, and planning are important for a successful day-hike outcome.
Preparedness in Business
From a business perspective, we need to look at things in the same general way—be prepared for the expected. We should also be prepared for the unexpected and what may happen should conditions change. Some of the obvious points of concern include employee welfare, financial stability, and continued customer support during a challenging time. A Continuity of Operations Plan (COOP) should be developed to help ensure the company can continue to function and support its internal and external stakeholders.
The Federal Emergency Management Agency (FEMA) provides general COOP information and planning tools. While this document is geared toward government, the overall philosophy relates to a broad spectrum of applications. It is important to note, of the first four phases of COOP activation, the first is preparedness and readiness.
Communications Planning
Communications planning is also an important part of preparedness. When an adverse event occurs, how are you going to communicate pertinent information to your audience? It is incumbent upon organizations to develop, train, and exercise a crisis communication plan. A crisis communication plan helps prepare an organization to communicate accurately and confidently during an emergency. It also addresses different audiences and provides a strategy for communicating information specific to stakeholders’ interests and needs. The image of the organization can be positively or negatively impacted by public perceptions of the handling of the incident. A well- trained and practiced crisis communication plan can improve an organization for communication success.
Begin Preparing
As you can see, Preparedness Is Not an Accident®. It takes a concentrated effort to look into the future and anticipate what may happen—then figure out how you are going to deal with it. Our experts help corporations and agencies identify and address these unforeseen crises. Integrating a continuous cycle of Assessment, Planning, Solution development, Training, Exercising, and Reassessment (The APSTER ProcessTM) increases the greatest level of preparedness and ensures that Preparedness Is Not an Accident®.
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by SummitET | Jun 18, 2020 | SummitET News
Relationships between team members, partners, and customers are at the core of SummitET’s values. The membership with TAG Alliances demonstrates SummitET’s commitment to information sharing and forging new partnerships across professional services firms.
“Our members recognize that authentic relationships are the cornerstone of effective collaborations. This personalized approach allows our professional services firms to powerfully leverage their own experts and those of their international counterparts to provide clients with complete solutions,” Richard Attisha, President & CEO of TAG Alliances comments. “It is our great pleasure to have SummitET join TAG Alliances with its unique expertise in business continuity and preparedness solutions.”
Learn more about SummitET and TAG Alliances here.
About SummitET
Summit Exercises and Training LLC (SummitET®) is a U.S.-based, veteran-owned company that provides proven full spectrum preparedness solutions through industry-leading experts and impeccable customer service. Our diverse team supports corporate and governmental partners in developing solutions that address issues of critical infrastructure, radiological and emergency preparedness, cybersecurity, workplace safety, active shooter programs, counterterrorism, strategic communications and other disaster-related training.
About TAG Alliances
TAG Alliances® is comprised of three divisions: TAGLaw®, TIAG® (The International Accounting Group), and TAG-SP®. TAGLaw is an international alliance of more than 160 independent law firms. TIAG is an international alliance of 115 independent accounting firms. TAG-SP is a complementary association of strategic business partners. Collectively, TAG Alliances members provide legal, accounting, financial, and business support services on a worldwide scale. With approximately 18,000 professionals in over 290 member firms, and more than 760 offices in 110 countries, members of TAG Alliances serve tens of thousands of clients from all industry and commercial sectors. TAG Alliances is consistently recognized as one of the Top 10 alliances of accounting and law firms in the world. Learn more at www.TAGAlliances.com.
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“We are constantly learning and understanding how we can be better prepared as a global community,” said John Duda, CEO of SummitET and new member of TAG Alliances. “We aim to contribute our preparedness solutions expertise and best practices to the diverse TAG Alliances community.”
Relationships between team members, partners, and customers are at the core of SummitET’s values. The membership with TAG Alliances demonstrates SummitET’s commitment to information sharing and forging new partnerships across professional services firms.
“Our members recognize that authentic relationships are the cornerstone of effective collaborations. This personalized approach allows our professional services firms to powerfully leverage their own experts and those of their international counterparts to provide clients with complete solutions,” Richard Attisha, President & CEO of TAG Alliances comments. “It is our great pleasure to have SummitET join TAG Alliances with its unique expertise in business continuity and preparedness solutions.”
Learn more about SummitET and TAG Alliances here.
About SummitET
Summit Exercises and Training LLC (SummitET®) is a U.S.-based, veteran-owned company that provides proven full spectrum preparedness solutions through industry-leading experts and impeccable customer service. Our diverse team supports corporate and governmental partners in developing solutions that address issues of critical infrastructure, radiological and emergency preparedness, cybersecurity, workplace safety, active shooter programs, counterterrorism, strategic communications and other disaster-related training.
About TAG Alliances
TAG Alliances® is comprised of three divisions: TAGLaw®, TIAG® (The International Accounting Group), and TAG-SP®. TAGLaw is an international alliance of more than 160 independent law firms. TIAG is an international alliance of 115 independent accounting firms. TAG-SP is a complementary association of strategic business partners. Collectively, TAG Alliances members provide legal, accounting, financial, and business support services on a worldwide scale. With approximately 18,000 professionals in over 290 member firms, and more than 760 offices in 110 countries, members of TAG Alliances serve tens of thousands of clients from all industry and commercial sectors. TAG Alliances is consistently recognized as one of the Top 10 alliances of accounting and law firms in the world. Learn more at www.TAGAlliances.com.
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Summit Exercises and Training LLC (SummitET®), a Preparedness Solutions Company®, joins one of the world’s largest multidisciplinary alliances of independent professional services firms. TAG Alliances is a coalition of 290-plus member firms in more than 110 countries representing legal, accounting, and other professional services firms’ commitment to providing high-quality, cost-effective, and value-driven services to member firms and their clients.
“We are constantly learning and understanding how we can be better prepared as a global community,” said John Duda, CEO of SummitET and new member of TAG Alliances. “We aim to contribute our preparedness solutions expertise and best practices to the diverse TAG Alliances community.”
Relationships between team members, partners, and customers are at the core of SummitET’s values. The membership with TAG Alliances demonstrates SummitET’s commitment to information sharing and forging new partnerships across professional services firms.
“Our members recognize that authentic relationships are the cornerstone of effective collaborations. This personalized approach allows our professional services firms to powerfully leverage their own experts and those of their international counterparts to provide clients with complete solutions,” Richard Attisha, President & CEO of TAG Alliances comments. “It is our great pleasure to have SummitET join TAG Alliances with its unique expertise in business continuity and preparedness solutions.”
Learn more about SummitET and TAG Alliances here.
About SummitET
Summit Exercises and Training LLC (SummitET®) is a U.S.-based, veteran-owned company that provides proven full spectrum preparedness solutions through industry-leading experts and impeccable customer service. Our diverse team supports corporate and governmental partners in developing solutions that address issues of critical infrastructure, radiological and emergency preparedness, cybersecurity, workplace safety, active shooter programs, counterterrorism, strategic communications and other disaster-related training.
About TAG Alliances
TAG Alliances® is comprised of three divisions: TAGLaw®, TIAG® (The International Accounting Group), and TAG-SP®. TAGLaw is an international alliance of more than 160 independent law firms. TIAG is an international alliance of 115 independent accounting firms. TAG-SP is a complementary association of strategic business partners. Collectively, TAG Alliances members provide legal, accounting, financial, and business support services on a worldwide scale. With approximately 18,000 professionals in over 290 member firms, and more than 760 offices in 110 countries, members of TAG Alliances serve tens of thousands of clients from all industry and commercial sectors. TAG Alliances is consistently recognized as one of the Top 10 alliances of accounting and law firms in the world. Learn more at www.TAGAlliances.com.
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