Benefits of Enhanced Crisis Communication Skills

Benefits of Enhanced Crisis Communication Skills

Enhanced crisis communication skills help organizations meet the growing demands for information related to an emergency event. Organizations need skilled and practiced spokespersons to communicate effectively with stakeholders and the media about natural, technical, or manmade disasters. Spokespersons should be prepared to address a wide-range of emergency-related issues and topics from national and international news agencies. Having a well-developed crisis communication strategy increases your organization’s trust and credibility factors with stakeholders. Crisis communication training, which is science-based, is grounded in communications principles, best practices, and practical experience to enhance acceptance of important information during a crisis event. 

The Benefits of Crisis Communications Skills

Build Trust 

Building trust is critical when developing crisis messaging and gaining stakeholders’ trust. Using multiple communication platforms such as social media, texting, live streaming, etc., can create challenges with message consistencyBuild trust by using the same or similar language and references across all communication platforms reassures stakeholders and ensures message consistency. Consistency in crisis communication message development and delivery is key in trust-building during a crisis. Developing and deploying consistent crisis communication strategies ensure coordination and approval processes are preplanned, preapproved, and ready for dissemination prior to an emergency event.

Enhance You and Your Teams Image 

Enhanced crisis communication builds trust with stakeholders, provides your organization with feedback, and ensures dissemination of reliable information to stakeholders. Enhanced crisis communication can also promote a positive organizational image during a crisis event. In today’s social media-dominated world, especially with a crisis-related event, it is critical for organizations to maximize their crisis communication strategies as a medium for informing their stakeholder and preserving their organizational reputation. 

Improve Productivity 

Improving productivity during a crisis is critical to organizational success and image-building. Productivity fosters a sense of belonging, establishes stronger working relationships among staff members, creates an environment of trust and empowerment, and ensures decision making is for the common good of both internal and external stakeholders. Appropriate crisis communication management is vital in preserving organizational integrity. 

Adapt to Change 

Today’s technology has created globally diverse communication environments which can present many challenges during a crisis event. During a crisis event, it is imperative organizations avoid communication regret(s). These regrets can have immediate and long-lasting impact(s) on organizations. Avoid these impacts through planning, training, and preparation. Developing and exercising a comprehensive crisis communication using a variety of social media platforms, texting, streaming news conferences, etc., prepares organizations for timely and accurate dissemination of information and lessens opportunities for communication regret. 

Resolve Problems Quickly 

Using social media and off-the-shelf, low-cost technologies such as Facebook, Twitter, Slack, Trello, etc., positions your organization to manage communications more effectively. Incorporating social media into your information management cycle provides consistent, coordinated, and timely information pre-crisis, crisis, and post-crisis. Leadingprior to and post-crisis, is as important as leading during a crisis.  

Career Progression 

Not only will the ability to communicate effectively with your team members and employees enable good rapportit ensures your ability to affect change or action. In the ever-changing world where immediacy is everything, enhanced, strategic communication skills can help you meet stakeholder expectations and manage effectively.  

Where to Start 

Our Enhanced Crisis Communication virtual or in-person workshops provide participants with crisis communication methodologies and strategies. Crisis communication principles, psychology of messaging, establishing trust and credibility, key message development, and working with the media and social media are addressed. Additionally, SummitET’s crisis communication experts offer practical solutions for building relationships, enhancing internal and external communications, streamlining information coordination and approval processes, and enhancing information management cycle during a crisis. 

Upcoming Virtual Interactive Workshops

SummitET® is recognized by SHRM and offers Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org. 

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Virtual Media Relations Practice

Virtual Media Relations Practice

Virtual Media Relations Practice

This virtual workshop prepares participants to enhance their communication skills and practice using digital communications tools and techniques for effective media relations. Using interactive and participatory methods, this course provides participants with the opportunity to practice effective media relations techniques using a variety of interview methods and digital communications tools.

For Corporations
& Agencies

In-Person &
Virtual Capabilities

Workshop
Length Options

Learning
Objectives

Prepare leadership, subject-matter experts and communicators to develop key messages and talking points using a message map.

Effectively communicate key messages and talking point using virtual tools.

Demonstrate effective remote interview skills using virtual tools and techniques.

Interactive
Engagement

Knowledge checks

Polling

Interactive Activities

Virtual interviews using various digital tools and techniques

Intended
Audience

Corporate Communications

Decision-Makers and Leadership

Emergency Management

Emergency Medical Services

Government

Human Resources

Health Care

Higher Education

Hospitals

Law Enforcement

Public Health

Public Safety

Public Works

SHRM Recertification provider

SummitET is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.

Workshop Length Options

See all Corporate Workshops

Meet the Facilitators

Mark Basnight Image

Mark Basnight

SummitET® Vice President of Communications and Marketing

As Vice President of Communications and Marketing, Mark is responsible for developing and implementing the long-term communication & marketing vision for Summit Exercises & Training®.

Mark is a John Maxwell Team certified speaker, trainer, coach, and a graduate of the Charlotte Leadership Forum. He is a member of the National Association of Government Communicators, and a U.S. Army Veteran. Mark is a founding member and a past Chair for the Department of Homeland Security (DHS) Virtual Social Media Working Group. He served as a Lead Public Information Officer during the 2012 Democratic National Convention and had a significant role in planning, coordinating and implementing the Joint Information Center for Charlotte-Mecklenburg. Mark is an alumnus of the inaugural FEMA 389 Masters Public Information Officer Program and a former adjunct instructor for the Emergency Management Institute (Emmitsburg, MD). He has been a keynote speaker, trainer, and panelist for numerous conferences including the National Association of Government Communicators (NAGC) Communication School, National Information Officers Association (NIOA) Conference, National Emergency Manager Association (NEMA) Conference, National Radiological Emergency Preparedness (NREP) Conference, Government Social Media Conference, Urban Areas Security Initiative (UASI) Conference, and Great Lakes Homeland Security Conference. Mark has also been a speaker and trainer internationally for the governments of Seoul, Korea, Abu Dhabi, UAE, and Taipei, Taiwan.

 

Holly Hardin Image

Holly Hardin

SummitET® Strategic Communications Program Manager

As the Strategic Communications Program Manager at SummitET Holly manages, develops, and delivers public affairs, risk and crisis communication and emergency public information training, exercise support, and technical assistance. Holly also manages strategic communications research analysis, in addition to developing publications related to the enhancement of advanced communications systems for public safety and health.

Prior to joining SummitET, Holly served as an Emergency Management Communications Analyst at Argonne National Laboratory and co-established the Public Affairs Science and Technology Fusion Cell, as well as the National Public Affairs Academy. At Argonne, Holly was responsible for assisting government agencies, non-governmental organizations, and private sector groups with plans, protocols, procedures, training, and exercises relating to internal and external affairs. Prior to Argonne, Holly worked for the Department of Justice in counterterrorism programs and was a first responder in the Department of Energy Oak Ridge Reservation Joint Information Center where she also managed a cadre of technical experts and provided risk and crisis communication and digital/social media expertise to Federal, state, and local government agencies, in addition to the commercial nuclear industry.

 

Get Started

Complete the form below to get started with this workshop for your company or agency.  Our strategic communications experts will contact you within approximately 1-2 business days. 

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Questions?

Contact our team at info@summitet.com

Corporate Workshops

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Building Resiliency: Virtual Joint Information System Methodology & Practice

Building Resiliency: Virtual Joint Information System Methodology & Practice

Building Resiliency: Virtual Joint Information System Methodology & Practice

There is no community resiliency without communication resiliency, and effective communication requires resiliency – especially during the current environment when operations are largely virtual. This Virtual Joint Information System Methodology and Practice is a three-hour workshop that offers practical solutions for crisis communications during threats and incidents that build relationships, enhance internal and external communications, streamline information coordination and approval processes, enhance the information management cycle, and build resiliency for the virtual Joint Information System/Joint Information Center.

Building resiliency is key for effective preparedness, and communications resiliency is a crucial component of an organization’s success.

Tuesday, April 6, 2021

1pm – 4pm est

Location: Adobe Connect

This participatory workshop uses interactive engagement, group discussion, and scenario-based activities. Webcam use is preferred for all participants and microphones and reliable internet are required.

Public Event

Virtual, Facilitator Led

Three Hours

Please review the terms and conditions in the Course Agreement.  Please review Eventbrite’s Terms of Service and Privacy Policy for complete details.

10% Discount when you regiter 4 or more attendees.

Registration Deadline March 30, 2021

SHRM Recertification provider

SummitET is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.

Learning
Objectives

Develop strategies for incorporating digital and social media and new technology into the Information Management Cycle.

Develop strategies for incorporating digital and social media and new technology into the Joint Information System and Joint Information Center.

Identify resiliency solutions for Virtual Joint Information System and Joint Information Center.

Discuss best practices and lessons learned.

Interactive
Engagement

Knowledge checks

Polling

Break-out room activities

Scenario-based interactive exercises

Who Should
Attend

This course is open to anyone present in the United States at the time of the live event.

Corporate Communications

Decision-makers

Digital Media Managers/Coordinators/Specialists

Emergency Management

Emergency Medical Services

Fire & Rescue Services

Government

Health Care

Higher Education

Human Resources

Law Enforcement

Leadership

Public HealthPublic Relations

Public Safety Communications

Public Works

Social Media Managers/Coordinators/Specialists

 

Meet the Facilitators

Mark Basnight Image

Mark Basnight

SummitET® Vice President of Communications and Marketing

As Vice President of Communications and Marketing, Mark is responsible for developing and implementing the long-term communication & marketing vision for Summit Exercises & Training®.

Mark is a John Maxwell Team certified speaker, trainer, coach, and a graduate of the Charlotte Leadership Forum. He is a member of the National Association of Government Communicators, and a U.S. Army Veteran. Mark is a founding member and a past Chair for the Department of Homeland Security (DHS) Virtual Social Media Working Group. He served as a Lead Public Information Officer during the 2012 Democratic National Convention and had a significant role in planning, coordinating and implementing the Joint Information Center for Charlotte-Mecklenburg. Mark is an alumnus of the inaugural FEMA 389 Masters Public Information Officer Program and a former adjunct instructor for the Emergency Management Institute (Emmitsburg, MD). He has been a keynote speaker, trainer, and panelist for numerous conferences including the National Association of Government Communicators (NAGC) Communication School, National Information Officers Association (NIOA) Conference, National Emergency Manager Association (NEMA) Conference, National Radiological Emergency Preparedness (NREP) Conference, Government Social Media Conference, Urban Areas Security Initiative (UASI) Conference, and Great Lakes Homeland Security Conference. Mark has also been a speaker and trainer internationally for the governments of Seoul, Korea, Abu Dhabi, UAE, and Taipei, Taiwan.

 

Holly Hardin Image

Holly Hardin

SummitET® Strategic Communications Program Manager

As the Strategic Communications Program Manager at SummitET Holly manages, develops, and delivers public affairs, risk and crisis communication and emergency public information training, exercise support, and technical assistance. Holly also manages strategic communications research analysis, in addition to developing publications related to the enhancement of advanced communications systems for public safety and health.

Prior to joining SummitET, Holly served as an Emergency Management Communications Analyst at Argonne National Laboratory and co-established the Public Affairs Science and Technology Fusion Cell, as well as the National Public Affairs Academy. At Argonne, Holly was responsible for assisting government agencies, non-governmental organizations, and private sector groups with plans, protocols, procedures, training, and exercises relating to internal and external affairs. Prior to Argonne, Holly worked for the Department of Justice in counterterrorism programs and was a first responder in the Department of Energy Oak Ridge Reservation Joint Information Center where she also managed a cadre of technical experts and provided risk and crisis communication and digital/social media expertise to Federal, state, and local government agencies, in addition to the commercial nuclear industry.

 

Questions?

Contact our team at info@summitet.com

What is a Virtual JIS/JIC?

Learn the benefits and purpose of the Virtual Joint Information System.

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Building Trust: Reputation Management Strategies for Leadership

Building Trust: Reputation Management Strategies for Leadership

Building Trust: Reputation Management Strategies for Leadership

This three-hour, interactive and participatory workshop for decision-makers, senior management, communicators, and other management levels that have responsibility for communicating vital information to internal and external stakeholders addresses the importance of strategic communications for reputation management.

Workshop participants are encouraged to engage in open dialogue to examine the responsibilities, staffing recommendations, training requirements, and the funding necessary to support effective communications for reputation management. Best practices, strategy, and practice are emphasized during this workshop.

Tuesday, March 23, 2021

1pm – 4pm est

Location: Adobe Connect

This participatory workshop uses interactive engagement, group discussion, and scenario-based activities. Microphones and reliable internet are required.

Public Event

Virtual, Facilitator Led

Three Hours

Please review the terms and conditions in the Course Agreement.  Please review Eventbrite’s Terms of Service and Privacy Policy for complete details.

10% Discount when you register 4 or more particpants.

SHRM Recertification provider

SummitET is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.

Learning
Objectives

Communication is critical to the success of an organization. This is especially true during a crisis. How well an organization communicates can help or hurt any reputation. The ability to effectively communicate with stakeholders internally and externally and to preserve or enhance an organization’s standing within stakeholder communities is critical for an organization’s success. In this workshop, you will learn to:

Describe communication strategies for reputation management.

Describe and develop a buy-time statement.

Understand the importance of a monitoring strategy for situational awareness to address reputation management.

Develop a monitoring strategy for situational awareness to address reputation management.

Practice communication strategies for reputation management.

Interactive
Engagement

Knowledge Checks

Polling

Case Study Review

Discussion-based Exercises

 

 

Who Should
Attend

This course is open to anyone present in the United States at the time of the live event.

  • Corporate Communications
  • Decision-Makers
  • Digital Media Managers/Coordinators/Specialists
  • Emergency Management
  • Emergency Medical Services
  • Executives
  • Fire & Rescue Services
  • Government
  • Health Care
  • Higher Education
  • Human Resources
  • Law Enforcement
  • Management
  • Public Health
  • Public Relations
  • Public Safety Communications
  • Public Works
  • Senior Leadership
  • Social Media Managers/Coordinators/Specialists
  • Subject-Matter Experts

Meet the Facilitators

Mark Basnight Image

Mark Basnight

SummitET® Vice President of Communications and Marketing

As Vice President of Communications and Marketing, Mark is responsible for developing and implementing the long-term communication & marketing vision for Summit Exercises & Training®.

Mark is a John Maxwell Team certified speaker, trainer, coach, and a graduate of the Charlotte Leadership Forum. He is a member of the National Association of Government Communicators, and a U.S. Army Veteran. Mark is a founding member and a past Chair for the Department of Homeland Security (DHS) Virtual Social Media Working Group. He served as a Lead Public Information Officer during the 2012 Democratic National Convention and had a significant role in planning, coordinating and implementing the Joint Information Center for Charlotte-Mecklenburg. Mark is an alumnus of the inaugural FEMA 389 Masters Public Information Officer Program and a former adjunct instructor for the Emergency Management Institute (Emmitsburg, MD). He has been a keynote speaker, trainer, and panelist for numerous conferences including the National Association of Government Communicators (NAGC) Communication School, National Information Officers Association (NIOA) Conference, National Emergency Manager Association (NEMA) Conference, National Radiological Emergency Preparedness (NREP) Conference, Government Social Media Conference, Urban Areas Security Initiative (UASI) Conference, and Great Lakes Homeland Security Conference. Mark has also been a speaker and trainer internationally for the governments of Seoul, Korea, Abu Dhabi, UAE, and Taipei, Taiwan.

 

Holly Hardin Image

Holly Hardin

SummitET® Strategic Communications Program Manager

As the Strategic Communications Program Manager at SummitET Holly manages, develops, and delivers public affairs, risk and crisis communication and emergency public information training, exercise support, and technical assistance. Holly also manages strategic communications research analysis, in addition to developing publications related to the enhancement of advanced communications systems for public safety and health.

Prior to joining SummitET, Holly served as an Emergency Management Communications Analyst at Argonne National Laboratory and co-established the Public Affairs Science and Technology Fusion Cell, as well as the National Public Affairs Academy. At Argonne, Holly was responsible for assisting government agencies, non-governmental organizations, and private sector groups with plans, protocols, procedures, training, and exercises relating to internal and external affairs. Prior to Argonne, Holly worked for the Department of Justice in counterterrorism programs and was a first responder in the Department of Energy Oak Ridge Reservation Joint Information Center where she also managed a cadre of technical experts and provided risk and crisis communication and digital/social media expertise to Federal, state, and local government agencies, in addition to the commercial nuclear industry.

 

Questions?

Contact our team at info@summitet.com

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

Virtual Joint Information System (JIS)/ Joint Information Center (JIC) Methodology and Practice

Virtual Joint Information System (JIS)/ Joint Information Center (JIC) Methodology and Practice

Virtual Joint Information System (JIS)/ Joint Information Center (JIC) Methodology and Practice

This virtual workshop offers practical solutions for building relationships, enhancing internal and external communications, streamlining information coordination and approval processes, and enhancing the information management cycle for the virtual Joint Information System/Joint Information Center (JIS/JIC).

For Corporations
& Agencies

In-Person &
Virtual Capabilities

Workshop
Length Options

Learning
Objectives

Develop strategies for incorporating digital and social media and new technology into the Information Management Cycle.

Develop strategies for incorporating digital and social media and new technology into the Joint Information System and Joint Information Center.

Discuss best practices and lessons learned.

Interactive
Engagement

Knowledge Checks

Polling

Breakout room activities

Scenario-based interactive exercises

Intended
Audience

Corporate Communications

Emergency Management

Emergency Medical Services

Fire & Rescue Services

Government

Health Care

Higher Education

Human Resources

Law Enforcement

Public Health

Public Relations

Public Safety Communications

Public Works

Benefits of a Virtual JIS

Learn more about the benefits and specific issues addressed with a Virtual Joint Information System (JIS).

SHRM Recertification provider

SummitET is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.

Workshop Length Options

See all Corporate Workshops

Meet the Facilitators

Mark Basnight Image

Mark Basnight

SummitET® Vice President of Communications and Marketing

As Vice President of Communications and Marketing, Mark is responsible for developing and implementing the long-term communication & marketing vision for Summit Exercises & Training®.

Mark is a John Maxwell Team certified speaker, trainer, coach, and a graduate of the Charlotte Leadership Forum. He is a member of the National Association of Government Communicators, and a U.S. Army Veteran. Mark is a founding member and a past Chair for the Department of Homeland Security (DHS) Virtual Social Media Working Group. He served as a Lead Public Information Officer during the 2012 Democratic National Convention and had a significant role in planning, coordinating and implementing the Joint Information Center for Charlotte-Mecklenburg. Mark is an alumnus of the inaugural FEMA 389 Masters Public Information Officer Program and a former adjunct instructor for the Emergency Management Institute (Emmitsburg, MD). He has been a keynote speaker, trainer, and panelist for numerous conferences including the National Association of Government Communicators (NAGC) Communication School, National Information Officers Association (NIOA) Conference, National Emergency Manager Association (NEMA) Conference, National Radiological Emergency Preparedness (NREP) Conference, Government Social Media Conference, Urban Areas Security Initiative (UASI) Conference, and Great Lakes Homeland Security Conference. Mark has also been a speaker and trainer internationally for the governments of Seoul, Korea, Abu Dhabi, UAE, and Taipei, Taiwan.

 

Holly Hardin

SummitET® Strategic Communications Program Manager

As the Strategic Communications Program Manager at SummitET Holly manages, develops, and delivers public affairs, risk and crisis communication and emergency public information training, exercise support, and technical assistance. Holly also manages strategic communications research analysis, in addition to developing publications related to the enhancement of advanced communications systems for public safety and health.

Prior to joining SummitET, Holly served as an Emergency Management Communications Analyst at Argonne National Laboratory and co-established the Public Affairs Science and Technology Fusion Cell, as well as the National Public Affairs Academy. At Argonne, Holly was responsible for assisting government agencies, non-governmental organizations, and private sector groups with plans, protocols, procedures, training, and exercises relating to internal and external affairs. Prior to Argonne, Holly worked for the Department of Justice in counterterrorism programs and was a first responder in the Department of Energy Oak Ridge Reservation Joint Information Center where she also managed a cadre of technical experts and provided risk and crisis communication and digital/social media expertise to Federal, state, and local government agencies, in addition to the commercial nuclear industry.

 

Get Started

Complete the form below to get started with this workshop for your company or agency.  Our strategic communications experts will contact you within approximately 1-2 business days. 

[wpforms id="2157"]

Questions?

Contact our team at info@summitet.com

Corporate Workshops

See more popular workshops for corporations and agencies.

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.