Feeling in the Facts: Connecting with Disconnected Audiences Workshop

Communicators must include influential cognitive factors at all levels of risk communication frameworks for successful messaging. Risk messaging must be transparent, relatable, simple, straightforwardclear, and the source of communication must be trusted. 

This interactive, virtual workshop addresses the importance of storytelling, myths versus truths of risk communication, and the effects of cognitive dissonance on risk communication.   At the end of the workshop, participants will  apply risk communication concepts and disaster management messaging best practices to produce desirable public reaction and solidify public sentiment.  

Tuesday, April 27, 2021

1pm – 4pm est

Location: Adobe Connect

This participatory workshop uses interactive engagement, group discussion, and scenario-based activities. Webcam use is preferred for all participants and microphones and reliable internet are required.

Public Event

Virtual, Facilitator Led

Three Hours

Please review the terms and conditions in the Course Agreement.  Please review Eventbrite’s Terms of Service and Privacy Policy for complete details.

Registration Deadline April 26, 2021

Register 4 or more attendees and receive a 10% discount.

Select 4+ Registrants in the eventbrite registration above.

Subscription packages: Purchase 4 workshops for $699.

Email HollyHardin@SummitET.com to enquire.

SHRM Recertification provider

SummitET is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.

Learning
Objectives

Identify solutions for connecting with disconnected audiences using influential cognitive factors. 

Develop strategies for addressing risk communication myths versus truths to better inform intended audiences. 

Demonstrate the ability to incorporate storytelling into risk communication strategies. 

Discuss best practices and lessons learned. 

Interactive
Engagement

Knowledge Checks

Polling

Breakout room activities

Scenario-based interactive exercises

Who Should
Attend

This course is open to anyone present in the United States at the time of the live event.

Corporate Communications

Decision-Makers

Emergency Management

Emergency Medical Services

Executives

Fire & Rescue Services

Government

Health Care

Higher Education

Human Resources

Law Enforcement

Leadership

Management

Public Health

Public Relations

Public Safety Communications

Public Works

Senior Leadership

Subject-Matter Experts

Meet the Facilitators

Mark Basnight Image

Mark Basnight

SummitET® Vice President of Communications and Marketing

As Vice President of Communications and Marketing, Mark is responsible for developing and implementing the long-term communication & marketing vision for Summit Exercises & Training®.

Mark is a John Maxwell Team certified speaker, trainer, coach, and a graduate of the Charlotte Leadership Forum. He is a member of the National Association of Government Communicators, and a U.S. Army Veteran. Mark is a founding member and a past Chair for the Department of Homeland Security (DHS) Virtual Social Media Working Group. He served as a Lead Public Information Officer during the 2012 Democratic National Convention and had a significant role in planning, coordinating and implementing the Joint Information Center for Charlotte-Mecklenburg. Mark is an alumnus of the inaugural FEMA 389 Masters Public Information Officer Program and a former adjunct instructor for the Emergency Management Institute (Emmitsburg, MD). He has been a keynote speaker, trainer, and panelist for numerous conferences including the National Association of Government Communicators (NAGC) Communication School, National Information Officers Association (NIOA) Conference, National Emergency Manager Association (NEMA) Conference, National Radiological Emergency Preparedness (NREP) Conference, Government Social Media Conference, Urban Areas Security Initiative (UASI) Conference, and Great Lakes Homeland Security Conference. Mark has also been a speaker and trainer internationally for the governments of Seoul, Korea, Abu Dhabi, UAE, and Taipei, Taiwan.

 

Holly Hardin Image

Holly Hardin

SummitET® Strategic Communications Program Manager

As the Strategic Communications Program Manager at SummitET Holly manages, develops, and delivers public affairs, risk and crisis communication and emergency public information training, exercise support, and technical assistance. Holly also manages strategic communications research analysis, in addition to developing publications related to the enhancement of advanced communications systems for public safety and health.

Prior to joining SummitET, Holly served as an Emergency Management Communications Analyst at Argonne National Laboratory and co-established the Public Affairs Science and Technology Fusion Cell, as well as the National Public Affairs Academy. At Argonne, Holly was responsible for assisting government agencies, non-governmental organizations, and private sector groups with plans, protocols, procedures, training, and exercises relating to internal and external affairs. Prior to Argonne, Holly worked for the Department of Justice in counterterrorism programs and was a first responder in the Department of Energy Oak Ridge Reservation Joint Information Center where she also managed a cadre of technical experts and provided risk and crisis communication and digital/social media expertise to Federal, state, and local government agencies, in addition to the commercial nuclear industry.

 

Questions?

Contact our team at info@summitet.com

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