Building Trust: Reputation Management Strategies for Leadership

This three-hour, interactive and participatory workshop for decision-makers, senior management, communicators, and other management levels that have responsibility for communicating vital information to internal and external stakeholders addresses the importance of strategic communications for reputation management.

Workshop participants are encouraged to engage in open dialogue to examine the responsibilities, staffing recommendations, training requirements, and the funding necessary to support effective communications for reputation management. Best practices, strategy, and practice are emphasized during this workshop.

Tuesday, March 23, 2021

1pm – 4pm est

Location: Adobe Connect

This participatory workshop uses interactive engagement, group discussion, and scenario-based activities. Microphones and reliable internet are required.

Public Event

Virtual, Facilitator Led

Three Hours

Please review the terms and conditions in the Course Agreement.  Please review Eventbrite’s Terms of Service and Privacy Policy for complete details.

10% Discount when you register 4 or more particpants.

SHRM Recertification provider

SummitET is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit


Communication is critical to the success of an organization. This is especially true during a crisis. How well an organization communicates can help or hurt any reputation. The ability to effectively communicate with stakeholders internally and externally and to preserve or enhance an organization’s standing within stakeholder communities is critical for an organization’s success. In this workshop, you will learn to:

Describe communication strategies for reputation management.

Describe and develop a buy-time statement.

Understand the importance of a monitoring strategy for situational awareness to address reputation management.

Develop a monitoring strategy for situational awareness to address reputation management.

Practice communication strategies for reputation management.


Knowledge Checks


Case Study Review

Discussion-based Exercises



Who Should

This course is open to anyone present in the United States at the time of the live event.

  • Corporate Communications
  • Decision-Makers
  • Digital Media Managers/Coordinators/Specialists
  • Emergency Management
  • Emergency Medical Services
  • Executives
  • Fire & Rescue Services
  • Government
  • Health Care
  • Higher Education
  • Human Resources
  • Law Enforcement
  • Management
  • Public Health
  • Public Relations
  • Public Safety Communications
  • Public Works
  • Senior Leadership
  • Social Media Managers/Coordinators/Specialists
  • Subject-Matter Experts

Meet the Facilitators

Mark Basnight Image

Mark Basnight

SummitET® Vice President of Communications and Marketing

As Vice President of Communications and Marketing, Mark is responsible for developing and implementing the long-term communication & marketing vision for Summit Exercises & Training®.

Mark is a John Maxwell Team certified speaker, trainer, coach, and a graduate of the Charlotte Leadership Forum. He is a member of the National Association of Government Communicators, and a U.S. Army Veteran. Mark is a founding member and a past Chair for the Department of Homeland Security (DHS) Virtual Social Media Working Group. He served as a Lead Public Information Officer during the 2012 Democratic National Convention and had a significant role in planning, coordinating and implementing the Joint Information Center for Charlotte-Mecklenburg. Mark is an alumnus of the inaugural FEMA 389 Masters Public Information Officer Program and a former adjunct instructor for the Emergency Management Institute (Emmitsburg, MD). He has been a keynote speaker, trainer, and panelist for numerous conferences including the National Association of Government Communicators (NAGC) Communication School, National Information Officers Association (NIOA) Conference, National Emergency Manager Association (NEMA) Conference, National Radiological Emergency Preparedness (NREP) Conference, Government Social Media Conference, Urban Areas Security Initiative (UASI) Conference, and Great Lakes Homeland Security Conference. Mark has also been a speaker and trainer internationally for the governments of Seoul, Korea, Abu Dhabi, UAE, and Taipei, Taiwan.


Holly Hardin Image

Holly Hardin

SummitET® Strategic Communications Program Manager

As the Strategic Communications Program Manager at SummitET Holly manages, develops, and delivers public affairs, risk and crisis communication and emergency public information training, exercise support, and technical assistance. Holly also manages strategic communications research analysis, in addition to developing publications related to the enhancement of advanced communications systems for public safety and health.

Prior to joining SummitET, Holly served as an Emergency Management Communications Analyst at Argonne National Laboratory and co-established the Public Affairs Science and Technology Fusion Cell, as well as the National Public Affairs Academy. At Argonne, Holly was responsible for assisting government agencies, non-governmental organizations, and private sector groups with plans, protocols, procedures, training, and exercises relating to internal and external affairs. Prior to Argonne, Holly worked for the Department of Justice in counterterrorism programs and was a first responder in the Department of Energy Oak Ridge Reservation Joint Information Center where she also managed a cadre of technical experts and provided risk and crisis communication and digital/social media expertise to Federal, state, and local government agencies, in addition to the commercial nuclear industry.



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