Motivating Behavior Change through Strategic Risk Communication
This three-hour, interactive and participatory workshop offers methodologies and strategies for communicating risk to internal and external audiences. Participants learn how to describe and apply risk communication concepts, discuss why literacy matters in communicating risk, use risk communication concepts to motivate preparedness and response behaviors, and identify common issues and potential solutions resulting from working as a team with emphasis on building skills and leveraging of the varied communicator roles of the training participants.
Tuesday, January 26, 2021
1pm – 4pm est
Location: Adobe Connect
This participatory workshop uses interactive engagement, group discussion, and scenario-based activities. Participants will leave this workshop with resources and guides for developing effective risk communication strategies.
Microphones and reliable internet are required.
Virtual, Facilitator Led
SummitET is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.
Define risk communication and risk communication strategies.
Describe the communication needs of different populations.
Create messages that motivate action.
Demonstrate the ability to incorporate workshop concepts in a scenario-based activity.
Breakout room activities
Scenario-based interactive exercises
This course is open to anyone present in the United States at the time of the live event.
Digital Media Managers/Coordinators/Specialists
Emergency Medical Services
**Executives, Management, Leadership, Decision-Makers
Fire & Rescue Services
Public Safety Communications
Social Media Managers/Coordinators/Specialists
Meet the Facilitators
SummitET® Vice President of Communications and Marketing
As Vice President of Communications and Marketing, Mark is responsible for developing and implementing the long-term communication & marketing vision for Summit Exercises & Training®.
Mark is a John Maxwell Team certified speaker, trainer, coach, and a graduate of the Charlotte Leadership Forum. He is a member of the National Association of Government Communicators, and a U.S. Army Veteran. Mark is a founding member and a past Chair for the Department of Homeland Security (DHS) Virtual Social Media Working Group. He served as a Lead Public Information Officer during the 2012 Democratic National Convention and had a significant role in planning, coordinating and implementing the Joint Information Center for Charlotte-Mecklenburg. Mark is an alumnus of the inaugural FEMA 389 Masters Public Information Officer Program and a former adjunct instructor for the Emergency Management Institute (Emmitsburg, MD). He has been a keynote speaker, trainer, and panelist for numerous conferences including the National Association of Government Communicators (NAGC) Communication School, National Information Officers Association (NIOA) Conference, National Emergency Manager Association (NEMA) Conference, National Radiological Emergency Preparedness (NREP) Conference, Government Social Media Conference, Urban Areas Security Initiative (UASI) Conference, and Great Lakes Homeland Security Conference. Mark has also been a speaker and trainer internationally for the governments of Seoul, Korea, Abu Dhabi, UAE, and Taipei, Taiwan.
SummitET® Strategic Communications Program Manager
As the Strategic Communications Program Manager at SummitET Holly manages, develops, and delivers public affairs, risk and crisis communication and emergency public information training, exercise support, and technical assistance. Holly also manages strategic communications research analysis, in addition to developing publications related to the enhancement of advanced communications systems for public safety and health.
Prior to joining SummitET, Holly served as an Emergency Management Communications Analyst at Argonne National Laboratory and co-established the Public Affairs Science and Technology Fusion Cell, as well as the National Public Affairs Academy. At Argonne, Holly was responsible for assisting government agencies, non-governmental organizations, and private sector groups with plans, protocols, procedures, training, and exercises relating to internal and external affairs. Prior to Argonne, Holly worked for the Department of Justice in counterterrorism programs and was a first responder in the Department of Energy Oak Ridge Reservation Joint Information Center where she also managed a cadre of technical experts and provided risk and crisis communication and digital/social media expertise to Federal, state, and local government agencies, in addition to the commercial nuclear industry.
This workshop will equip leadership with tools and strategies for effective risk and crisis communications to address stakeholders and intended audiences.
This workshop provides an overview of NIMS and ICS functions and how to integrate risk and crisis communication into NIMS, ICS, and other communication processes.