Addressing Misinformation & Combating Disinformation on Social Media
This three-hour, interactive and participatory workshop provides participants with strategies and immersive practice for identifying and addressing misinformation and disinformation on social media. Participants gain an understanding of media monitoring and the role it plays in risk communication, crisis communication, and emergency public information, learn key sources for monitoring before, during, and after a crisis/emergency, identify specific strategies for responding to information on digital and social media platforms, and identify and practice tactics for monitoring information on digital and social media platforms. Best practices, strategy, and practice are emphasized during this workshop.
Tuesday, January 12, 2021
1pm – 4pm est
Location: Adobe Connect
This participatory workshop uses interactive engagement, group discussion, and scenario-based activities. Webcam use is preferred for all participants and microphones and reliable internet are required.
Virtual, Facilitator Led
SummitET is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.
Define media monitoring and the role it plays in risk communications, crisis communications, and emergency public information.
Identify key sources for information monitoring before, during, and after a crisis/emergency.
Describe the purpose, benefits, and uses of search platforms on social media.
Demonstrate the ability to incorporate workshop concepts in a scenario-based activity.
Describe steps for successful media monitoring.
Scenario-based interactive exercises
This course is open to anyone present in the United States at the time of the live event.
Digital Media Managers/Coordinators/Specialists
Emergency Medical Services
Fire & Rescue Services
Public HealthPublic Relations
Public Safety Communications
Social Media Managers/Coordinators/Specialists
Meet the Facilitators
SummitET® Vice President of Communications and Marketing
As Vice President of Communications and Marketing, Mark is responsible for developing and implementing the long-term communication & marketing vision for Summit Exercises & Training®.
Mark is a John Maxwell Team certified speaker, trainer, coach, and a graduate of the Charlotte Leadership Forum. He is a member of the National Association of Government Communicators, and a U.S. Army Veteran. Mark is a founding member and a past Chair for the Department of Homeland Security (DHS) Virtual Social Media Working Group. He served as a Lead Public Information Officer during the 2012 Democratic National Convention and had a significant role in planning, coordinating and implementing the Joint Information Center for Charlotte-Mecklenburg. Mark is an alumnus of the inaugural FEMA 389 Masters Public Information Officer Program and a former adjunct instructor for the Emergency Management Institute (Emmitsburg, MD). He has been a keynote speaker, trainer, and panelist for numerous conferences including the National Association of Government Communicators (NAGC) Communication School, National Information Officers Association (NIOA) Conference, National Emergency Manager Association (NEMA) Conference, National Radiological Emergency Preparedness (NREP) Conference, Government Social Media Conference, Urban Areas Security Initiative (UASI) Conference, and Great Lakes Homeland Security Conference. Mark has also been a speaker and trainer internationally for the governments of Seoul, Korea, Abu Dhabi, UAE, and Taipei, Taiwan.
SummitET® Strategic Communications Program Manager
As the Strategic Communications Program Manager at SummitET Holly manages, develops, and delivers public affairs, risk and crisis communication and emergency public information training, exercise support, and technical assistance. Holly also manages strategic communications research analysis, in addition to developing publications related to the enhancement of advanced communications systems for public safety and health.
Prior to joining SummitET, Holly served as an Emergency Management Communications Analyst at Argonne National Laboratory and co-established the Public Affairs Science and Technology Fusion Cell, as well as the National Public Affairs Academy. At Argonne, Holly was responsible for assisting government agencies, non-governmental organizations, and private sector groups with plans, protocols, procedures, training, and exercises relating to internal and external affairs. Prior to Argonne, Holly worked for the Department of Justice in counterterrorism programs and was a first responder in the Department of Energy Oak Ridge Reservation Joint Information Center where she also managed a cadre of technical experts and provided risk and crisis communication and digital/social media expertise to Federal, state, and local government agencies, in addition to the commercial nuclear industry.
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