Motivating Behavior Change Through Strategic Risk Communication
This virtual or in-person workshop offers methodologies and strategies for communicating risk to internal and external audiences. Participants learn how to describe and apply risk communication concepts, use risk communication concepts to motivate preparedness and response behaviors, and identify common issues and potential solutions resulting from working as a team with emphasis on building skills and leveraging the varied communicator roles of the training participants.
For Corporations
& Agencies
In-Person &
Virtual Capabilities
Workshop
Length Options
Learning
Objectives
Learn how to describe and apply risk communication concepts, use risk communication concepts to motivate preparedness and response behaviors, and identify common issues and potential solutions resulting from working as a team with emphasis on building skills and leveraging the varied communicator roles of the training participants.
Interactive
Engagement
Knowledge Checks
Polling
Interactive Activities
Intended
Audience
Corporate Communications
Decision-Makers and Leadership
Emergency Management
Emergency Medical Services
Government
Health Care
Higher Education
Law Enforcement
Public Health
Public Safety
Public Works
Social Media Managers/Coordinators
SummitET is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit www.shrmcertification.org.
Workshop Length Options
Define Risk and Crisis Communication
Communication Needs of Different Populations
Apply Risk Communication Concepts
Interactive Elements
Risk Communication Strategies Activity
Risk Communication Channels Activity
Breakout Rooms
Develop Messages that Motivate Action
Outreach Strategies
Public Alert and Warning Activity
Define Risk and Crisis Communication
Communication Needs of Different Populations
- Apply Risk Communication Concepts
Interactive Elements
Risk Communication Strategies Activity
Risk Communication Channels Activity
Breakout Rooms
Develop Messages that Motivate Action
Outreach Strategies
- Public Alert and Warning Activity
Define Risk and Crisis Communication
Communication Needs of Different Populations
- Apply Risk Communication Concepts
Interactive Elements
Risk Communication Strategies Activity
Risk Communication Channels Activity
Breakout Rooms
Develop Messages that Motivate Action
- Outreach Strategies
- Public Alert and Warning Activity
See all Corporate Workshops
Meet the Facilitators
Mark Basnight
SummitET® Vice President of Communications and Marketing
As Vice President of Communications and Marketing, Mark is responsible for developing and implementing the long-term communication & marketing vision for Summit Exercises & Training®.
Mark is a John Maxwell Team certified speaker, trainer, coach, and a graduate of the Charlotte Leadership Forum. He is a member of the National Association of Government Communicators, and a U.S. Army Veteran. Mark is a founding member and a past Chair for the Department of Homeland Security (DHS) Virtual Social Media Working Group. He served as a Lead Public Information Officer during the 2012 Democratic National Convention and had a significant role in planning, coordinating and implementing the Joint Information Center for Charlotte-Mecklenburg. Mark is an alumnus of the inaugural FEMA 389 Masters Public Information Officer Program and a former adjunct instructor for the Emergency Management Institute (Emmitsburg, MD). He has been a keynote speaker, trainer, and panelist for numerous conferences including the National Association of Government Communicators (NAGC) Communication School, National Information Officers Association (NIOA) Conference, National Emergency Manager Association (NEMA) Conference, National Radiological Emergency Preparedness (NREP) Conference, Government Social Media Conference, Urban Areas Security Initiative (UASI) Conference, and Great Lakes Homeland Security Conference. Mark has also been a speaker and trainer internationally for the governments of Seoul, Korea, Abu Dhabi, UAE, and Taipei, Taiwan.
Holly Hardin
SummitET® Strategic Communications Program Manager
As the Strategic Communications Program Manager at SummitET Holly manages, develops, and delivers public affairs, risk and crisis communication and emergency public information training, exercise support, and technical assistance. Holly also manages strategic communications research analysis, in addition to developing publications related to the enhancement of advanced communications systems for public safety and health.
Prior to joining SummitET, Holly served as an Emergency Management Communications Analyst at Argonne National Laboratory and co-established the Public Affairs Science and Technology Fusion Cell, as well as the National Public Affairs Academy. At Argonne, Holly was responsible for assisting government agencies, non-governmental organizations, and private sector groups with plans, protocols, procedures, training, and exercises relating to internal and external affairs. Prior to Argonne, Holly worked for the Department of Justice in counterterrorism programs and was a first responder in the Department of Energy Oak Ridge Reservation Joint Information Center where she also managed a cadre of technical experts and provided risk and crisis communication and digital/social media expertise to Federal, state, and local government agencies, in addition to the commercial nuclear industry.
Get Started
Complete the form below to get started with this workshop for your company or agency. Our strategic communications experts will contact you within approximately 1-2 business days.
Questions?
Contact our team at info@summitet.com
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